If the world needs anymore proof that smartphones have already taken over our lives, the mere existence of phone accessories that range from the vaguely helpful SelfieMic to the downright weird Belfie should be confirmation enough.
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Business owners should recognize the fact that people’s attachment to their smartphones have reached its critical peak, and having a site strategically designed for mobile cannot be ignored anymore.
Numbers Speak Louder Than Words
In 2013, the Pew Research Center reported that 56 percent of American adults own a smartphone. Not surprisingly, that number is now up to 64 percent in their most recent report, merely two years later.
The same report also mentions a category called smartphone-dependent individuals. Or users that access information, do banking transactions, and use as go-to employment resource, among others, exclusively through their mobile phone.
In fact, a large number of people in the growing smartphone-dependent category don’t even have the “traditional” set-up of a desktop or laptop and a dedicated broadband connection to go online. They simply rely on their smartphones and their choice of data plan to get the job done.
For business owners however, these numbers don’t mean anything if they don’t convert to sales. But with the latest retailer aggregated data from Google Analytics, it seems like there’s no need for worry. According to the report, 34 percent of retail purchases made online are now happening on mobile devices. While for offline purchases, consumers say their decision to go to a brick-and-mortar store to buy a product, is heavily influenced by information they find online using their smartphones.
Indeed, data linking the direct proportion of smartphone ownership and the increase in online purchasing, only further emphasize the importance of a strategic mobile web design for any business.
The Smart Move to Smartphones
As more consumers use their smartphones as their main device to go online, having a strategic mobile web design is not a choice for businesses anymore. It’s now a necessary tool to gain an edge over competition.
The use of responsive web design – where web pages are built to automatically identify and adjust to a visitor’s screen size – is now the preferred choice for businesses. This shift occurred because not only does it adapt to the quickly shifting online marketing requirements, but it also makes it more convenient for customers to interact with the brand using their smartphones.
Businesses will greatly benefit from collaborating with a professional, reliable, and highly-recommended online marketing agency that offer web design services in Naples, FL to maximize the profit potential of a responsive website. When done right, marketing campaigns combined with a professionally designed mobile site can skyrocket a business to success. The enhanced user experience of a well-designed responsive site, especially for smartphone users, can instantly turn casual visitors into loyal customers.
Also, as smartphone technology becomes more advanced and mobile devices become more integrated into our daily lives, a professionally-designed, mobile-friendly site is a cost-effective investment for any business.
Rather than bearing the cost of an outdated website with low sales conversion, working with a professional team of web designers and online marketers ensure that your marketing campaigns reach your intended target audience through their mobile devices.
So, whether you’re a tiny business startup looking to build a strong online presence or a seasoned venture exploring the benefits of online mobile marketing techniques, make sure to consult with experts in web design in Naples, FL.
Sources:
8 Reasons Why Responsive Web Design Will Increase Profit For Your Business, Business2Community.com
How Responsive Website Design Can Increase Sales, Aspireid.com
How Mobile Has Redefined the Consumer Decision for Shoppers, Thinkwithgoogle.com,