No matter how much technology has helped commerce, printed business cards are still essential. It doesn't matter if you're a business owner, corporate executive, or freelancer; you should always have a few with you just in case. Even then, presence is not enough; the cards themselves must be memorable. According to Millprint, a professional printing company in Cincinnati, OH, too often people aim for maximum visual interest and end up with clutter. If you want to stand out, sometimes simplicity is the best way.

After more than 20 years in business, Millprint has seen how effective straightforward, clean, and simple business cards can be. Having just a strong logo, legible fonts, and maybe a few small pieces of artwork really does go a long way.  

You can support the simplicity by going beyond the image. As physical objects, the texture of business cards matters just as much as the appearance. Forgo the standard glossy cardstock for something matte; this would be great for anyone who works with nature, such as florists, landscape architects, and even environmental lawyers. Another option is thicker cardstock, which can set it apart if it's in a stack.

Color is another factor. Natural, undyed, matte business cards, resembling the shade and warmth of wood, would be great for carpenters and contractors hoping to stand out from the competition. On the opposite end of the spectrum, you can go bold by inverting the basic "black text on a white background" color scheme. If you don't want to go too dark, you could also use a particular color that's key to your branding.

For anyone in the Cincinnati area interested in more tips regarding business cards or printed business materials like brochures or posters, contact Millprint. Because they specialize in digital, full-color printing, they can make your ideas as vivid as you can imagine. Visit their website to learn more about their services or call them today at (513) 489-3000.