June 3 - 6, 2024
Commentary
The Secret To Winning, Retaining Customer Loyalty: Being A Low-Effort Company
- by Jeff Epstein , Columnist, July 11, 2018
Many—if not all—brands sink or swim on how loyal and satisfied their customers are. For years, marketers thought the path to customer loyalty was paved with delight and poured their resources into creating unique customer experiences. But as customer expectations have changed and the world has become keener on instant …
2 comments about "The Secret To Winning, Retaining Customer Loyalty: Being A Low-Effort Company".
Read more comments >
Next story loading 
Very good point. But apart from providing an effortless experience in general, I would still try to boost customer loyalty with appropriate tools - especially when using technology to your advantage. Encouraging the satisfied users to voice their opinions is not that easy, even if they truly enjoy the experience.
You're right Berenika, the two go hand in hand. Making it easy to do business doesn't mean you should take the gas pedal off boosting loyalty. I'm a big believer in tech like Influitive and ClientSucess to help with that.
Jeff