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Construction Marketing InSITE

"Built for the Construction Industry"

Like many of you, I started my career before the internet transformed the way business is done. The things you once had to do to market a construction business revolved strictly around print. Today all you hear about is digital. What kind of marketing tactics make sense in this bipolar environment? This conundrum is an underlying theme for me. I work closely with our clients on this issue, but it also underpins the content I create to help all of you put your marketing dollars to work in the right places. This week I decided to tackle one of the questions that may be on your mind: "Do construction firms still need a print brochure?" You'll have to scroll down and read the new Construction Marketing Straight Talker to find out the answer. As always, please feel free to share your comments and questions.

Brian M. Fraley
Owner & Chief Strategist

Construction Marketing
Straight Talker

There was a time when the print brochure was the backbone of a construction firm's marketing efforts. The Digital Age has many wondering whether these once critical promotional pieces are worth the paper they're printed on. This Construction Marketing Straight Talker explores some of the thoughts firms use to justify eliminating the print brochure and whether they make sense.

Recent Work

Fraley Construction Marketing scored yet another publicity home run for specialty foundation equipment dealer Equipment Corporation of America. The setting for the latest job story campaign was Toronto, where Deep Foundations Contractors unleashed the largest fleet of BAUER Drilling Rigs in Canada on a massive light rail transit project. Originally written as a cover story for Foundation Drilling Magazine, Fraley secured permission from the magazine to earn additional publicity. The story has since run in nearly 10 relevant publications in the U.S., Canada, and Europe with more to come.

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This Old Iron

Watch the Construction of Michigan's Mackinac Bridge on Silent Film

This silent video and photos of Michigan's most well-known suspension bridge are a must-see. Over the course of 5:41, you'll see live footage of the brave workers and lifting and paving equipment that erected "Mighty Mac," currently the fifth longest suspension bridge in the world and the longest in the Western Hemisphere at 12,826 feet.

Courtesy of the Mackinac Bridge Authority

WATCH THE FILM

InSITEful Thoughts

Fraley Construction Marketing is a consultancy with a unique 360-degree understanding of the construction industry. We start with strategy to create written and visual content that gets results for construction brands. Learn more at fraleyconstructionmarketing.com.

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