Do you want your brand to mean more? Meyocks compiled some of the tools we use for the brand-building process in our free Marketplace Meaning Guide. Each exercise in the collection is designed to direct your thinking in different ways. The result is a comprehensive understanding of your brand, its place in your specific category, and how you can shape marketplace meaning for your brand.
With the guide you can:
• Define your brand personality and future aspirations.
• Determine if your brand’s current category is still the right one.
• Capture the strengths and weaknesses, perceived brand positioning and theme of competitors.
• Evaluate your customers and how you can best identify with them.
• And more – check out what you’ll find inside the guide.
How could you use our Marketplace Meaning Guide?
If you’re looking to grow your business because of a recent merger, new product release or increasing competition, or if your brand strategy is not aligned organizationally, the guide can help you clarify your overall brand position and goals. If you’ve never internally created a formal brand strategy, the guide can also help you start that process.
In any of these cases and more, the Marketplace Meaning Guide can be a useful resource in defining your brand and shaping its marketplace meaning.
While a digital version of the guide will soon be available, our experience suggests – and the research confirms – many people still think bigger and better with pen and paper. Interested in our Marketplace Meaning Guide? Request your free copy today.