Advertising for your business can be a tricky process. You want to choose a medium that is current and trendy, but you also want to be sure you reach a wide audience. One effective but frequently overlooked form of advertising is brochure printing. Brochures allow clients to physically see what your business has to offer through a colorful, eye-popping booklet that also includes important contact information.

If you are interested in brochure printing but are still on the fence about your decision, continue reading as Bestype Imaging, a printing service in New York, NY, explains some of the benefits of using brochures to advertise.

3 Advantages of Using Brochure Printing for Your Advertising

1. Reach a Diverse Group of Clients

Television and digital marketing are great forms of advertising, but they also make it difficult to reach certain demographics. Younger consumers are less likely to watch television, while older consumers tend to avoid the internet and social media because they might find it difficult to navigate. Brochures offer a happy medium, allowing you to reach all members of your client base by giving you multiple options for distribution. You can choose to mail out your brochures, hand them out to pedestrians, or offer them at the front desk of your commercial location.

2. Creative Options for Listing Services

With brochure printing, you have a number of options for listing services and sharing information. Whether you choose a traditional tri-fold brochure or full magazine, you have the freedom to choose how your information is laid out and how much you can include. Additionally, many printing companies will offer you tips and advice on how to make your brochures more attractive and readable.

3. Make Your Business More Personable

A television ad can be muted and an internet ad can be scrolled past, but a brochure gives potential clients something physical and concrete. With your brochure in their hands, they can see everything your business has to offer in a tangible way. This helps to establish a personal connection and makes these potential clients more likely to consider your business in the future.

If you are interested in brochure printing services for your business and would like to obtain a price quote, visit the Bestype Imaging website. For information on other services including book printing or rush printing jobs, call (212) 966-6886 to speak to a representative. You can also find the team on Facebook.