Setting up Google Analytics site search (with and without parameters)
If you have a search function on your website, then you need to be tracking what people are searching. The Google Analytics Site Search reports allow you to see the search terms people use, the pages where they start their search, and the pages they navigate to from your search results page. These reports can provide insights into your content, navigation, and even your search campaigns.
Before you can begin using the reports, you’ll need to configure Site Search in Google Analytics. Let’s walk through the different ways you can set up the reports, starting with the simplest option (finding the query parameter) through to configure the reports using Google Tag Manager. Here are the approaches we're going to cover...
Time to get started!