Commentary
Influencers Set For $1B+ Payday On Instagram, Despite FTC Warning Bells
- by Gavin O'Malley , Staff Writer @mp_gavin, April 25, 2017
For better or worse, brand-backed influencers seem to be obsessed with Instagram.
In fact, a new survey shows that 92% of influencers say the Facebook unit is their main focus these days.
The survey was conducted by micro-influencer marketing firm #Hashoff, which is backed by ex-agency chiefs David Verklin, Steve …
Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.
