Beat the Gold Rush: Developing for the Next Big Mobile Games Platform | Nelson Rodriguez

Editor's Notes

1. In July of 2008, I was sitting at a cafeteria table on the Microsoft campus in Redmond Washington. I was part of the Xbox marketing team, and I sat at a table, waiting for my coworkers. Because, of course, I couldn’t spend even 5 minutes by myself, I was on my iPhone playing a game. This is remarkable for a few reasons. First, the app store had just come out. Meaning, just two weeks before, there was no such a thing as playing a game on an iPhone. Also, I was one of the few people at Microsoft to have an iPhone. It wasn’t forbidden, but it wasn’t encouraged.
2. $3 million in the first 20 days. That’s small by current standards, but remember… Represented 10% of the entire iOS app store
3. 29.6 billion hours spent per year by Americans driving to and from work. 4.3 hours per week driving to and from work. 6 hours per week playing games 240 million installed in US 150 million installed in china
4. Office in Silicon Valley, with recent investments in Autonet Mobile technology for wifi. They’re hiring computer scientists, and are focused heavily on what they call infotainment. In fact the R+D center’s director came to DICE in vegas. We had a chat about what they’re building, and gamification was a clear priority for them.
5. Office in Silicon Valley, with recent investments in Autonet Mobile technology for wifi. They’re hiring computer scientists, and are focused heavily on what they call infotainment. In fact the R+D center’s director came to DICE in vegas. We had a chat about what they’re building, and gamification was a clear priority for them. They’re also very interested right now in over the air updates for their car software.
6. Testing hololens with Volvo cars, including for R+D
7. Testing hololens with Volvo cars, including for R+D
8. This robot shuttle is currently deployed in Chiba, Japan. “Robot Taxi also makes sure you enjoy your trip by providing on-board entertainment.“
9. “Going forward, cars will become an important platform for internet services and smart hardware innovation. We will be embracing a world where everything is closely connected,” Wang from Alibaba added. $800Mn funding led by Alibaba in 2016
10. “Going forward, cars will become an important platform for internet services and smart hardware innovation. We will be embracing a world where everything is closely connected,” Wang from Alibaba added. $800Mn funding led by Alibaba in 2016
11. $800Mn funding led by Alibaba in 2016
12. “Going forward, cars will become an important platform for internet services and smart hardware innovation. We will be embracing a world where everything is closely connected,” Wang from Alibaba added. 29.6 billion hours spent per year by Americans driving to and from work. 4.3 hours per week driving to and from work. 6 hours per week playing games
13. Anyone here own a Vive? Anyone curious about a Vive, or would take one for free? (Why not?) OK roughly 100,000 Vives sold so far, and how many configurations do you figure there are for each Vive user? Sofa, coffee table, ceiling fan, where’s the door to the room… It’s one of the key problems of VR. We KNOW it because it was a problem for the Kinect. The Toyota Corolla sold 1.4 million units in 2015. That’s 1.4 million identical playspaces. a 40 inch tv is less than half a square meter. One of the issues with VR is the motion sickness that comes from a disconnection between your perceived movement and your real movement. Car games, done well, could easily take advantage of the car’s real movement Cars have lots of money already invested in tech
14. Companies actively investing in autonomous cars. Of these, several are currently spending money on VR content. Hardware companies always invest in content to get their hardware adopted broadly. Look