Tradition Meets Modern Loyalty Marketing Methods at Chicken Salad Chick
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“We’re really making it a point to make the entire experience very guest-centric,” says Ali Rauch, director of marketing for Chicken Salad Chick. “We listened to our guests in the very beginning, we know exactly who they are, and we’re doing the things they told us they wanted us to do.”   Chicken Salad Chick is a fast-casual restaurant specializing in chicken salad. “The thing that is neat about us,” Rauch explains, “is it’s....

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