Commentary
Amazon Gaining Searches, Clicks For Paid Advertising
- by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2017
For Amazon, the Paid Rate — the rate at which paid-search ads are being clicked on in the Appliance category — rose from 30% in May 2016 to 55% in May 2017, according to data released Wednesday. Few other retailers that Hitwise tracks have show that type of increase.
Wal-Mart …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
