Intel, while pivoting to artificial intelligence, tries to protect lead

A Google data center in Oklahoma. Intel has long dominated the business for central processing chips that control the servers in such centers. /Credit Google

By Steve Lohr | The New York Times]

he computers in modern data centers — the engine rooms of the digital economy — are powered mainly by Intel chips. They animate the computing clouds of the internet giants and corporate data centers worldwide. But Intel is now facing new competitive forces that could pose a challenge to its data-center dominance and profitability.

In particular, the rise of artificial intelligence is creating demand for new computing hardware tailored to handle vast amounts of unruly data and complex machine-learning software — and Intel’s general-purpose chips are not yet tuned for the most demanding tasks. Instead, specialized chips are delivering better performance on artificial intelligence programs that identify images, recognize speech and translate languages.

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