Commentary
The Right Prescription For PMP Pain
- by Scott Bender , Michael Stoeckel , July 13, 2017
The growth of private marketplace (PMP, aka programmatic direct) activity as a percentage of overall programmatic and digital spending is undeniable. eMarketer forecasts that programmatic direct
activity will account for $18.2 billion, or over 56% of all programmatic ad spending in 2017.
The continued rise of PMPs are being spurred …
