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WEBINAR

Building Consumer Trust at Scale: Strategies for Multi-Location Brands

Thursday, June 13, 2019
11 AM PST
Kaci Cramer, Dick's Sporting Goods
Damian Rollison, Brandify
Dustin Hayes, Brandify
 

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this webinar starts in

2019/06/13 11:00 AM PST

Topics Covered in This Webinar

Making the Case for Review Management

Your brand should be engaging with reviews, but it isn't easy launching a new campaign within a complex organization.

Creating an Engagement Strategy

To create an effective campaign, you need a strategy for both positive and negative reviews. We'll explain how reviews can help you create a positive brand image.

Reviews Can Improve Your Business

Reviews answer questions about your brand that you never thought to ask. We'll discuss how to harness the power of reviews to target the changes that matter.

About The Hosts

Kaci Cramer
SEO Specialist, DICK’S Sporting Goods
Kaci is an SEO Specialist at Dick’s Sporting Goods where she works to execute strategy on 3 websites - Dick’s Sporting Goods, Field & Stream, and Golf Galaxy, as well as smaller sites that the company manages like Calia Studio.  She is the team’s Local SEO point-person and has worked for many years on local SEO strategy uncovering ways to tap into new opportunities for growth with the Brandify partnership.
Damian Rollison
VP Product Strategy, Brandify
Damian Rollison is VP of Product Strategy at Brandify. With a background in teaching and technology, Damian has focused his career on building innovative products that help businesses large and small get noticed online. Damian's columns appear frequently at Street Fight, Search Engine Land, LSA Insider, and other publications, and he is a frequent speaker at industry conferences.
Dustin Hayes
Marketing Operations Director, Brandify
Dustin Hayes is the Director of Marketing Operations at Brandify. Having a career rooted in content creation and creative direction, Dustin believes that effective marketing strategy resides at the
crossroads of imaginative exploration and precise execution. This idea serves as the foundation for the support that Dustin has delivered to businesses such as Unilever, HBO, and VF Corporation.
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