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Hard Rock gets first ski hotel
Hard Rock International is to have its first ever ski hotel, in the Swiss resort of Davos.
The Spenglers Hotel will rebrand as a Hard Rock Hotel Davos in December after a deal signed with International Hospitality Service AG, which also owns the nearby Holsboer Residences.
"We launched our hotel and residence complex in 2016 and since then have been looking for a strong renowned brand for our properties," said Alessandro Lardi, president of the Board of Directors of international Hospitality Service AG.
"The high calibre of the Hard Rock International brand ensures that both Spenglers Hotel and Holsboer Residences – soon to run under the Hard Rock brand – will benefit from the professional expertise and unique music solutions that Hard Rock International offers, combined with style and the region’s culture."
The hotel will be in a 130-year-old building close to the train station and walking distance from ski lifts, museums, the city’s convention centre, and golf course.
"As Hard Rock continues to grow globally, the brand targets expansion in influential cities and resort destinations around the world, especially in Europe," states Dale Hipsh, senior vice president of hotels for Hard Rock International.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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