See the Latest in Conversation Trends on Facebook

Facebook IQ compiled its first ever annual report to help marketers plan for the year ahead. The Annual Topics & Trends Report provides an overview of the conversations that have been on the rise in 2017 and that we anticipate will be mainstream in 2018. Due to the size of the Facebook platform, we have a unique vantage point to identify which conversation trends are growing at scale and becoming mainstream, and which are short-lived fads.

Our findings and insights are based on data from the over 2 billion people on Facebook and span across seven categories of conversation such as beauty, fashion, food and entertainment.

The report covers the trends that people are talking about on Facebook and that you, as a marketer, should consider as you think about creative planning and product development for next year. Our goal is to arm you with information about these shifts in consumer behavior, so that your business can better connect with people.