[PDF][PDF] Effect of brand equity& country origin on Korean consumers' choice for beer brands

R Kim, H Yang, Y Chao - The Business & Management Review, 2016 - cberuk.com
Beer consumption in Korea continues to increase at a growth rate of 3.5 percent per year, …
beer is rapidly increasing at 19 percent growth rate. Competition among foreign brand beers is …

Investigation of the geographical provenance of the beer available in South Korea using multielements and isotopes

YS Bong, JS Ryu, SH Choi, MR La, KS Lee - Food control, 2016 - Elsevier
… .transparencymarketresearch.com/beer-market.html ). The consumption of beer in South
Korea has been increasing every year and numerous beers with varying prices are imported …

Type of alcoholic beverage and high-risk drinking: how risky is beer drinking in Korea?

W Chung - Alcohol and alcoholism, 2004 - academic.oup.com
beer is a relatively high-risk beverage in non-western countries is not certain. Using data
available in Korea … study addresses whether beer is a relatively high-risk beverage in Korea. …

[HTML][HTML] Quality characteristics of wheat malts with different country of origin and their effect on beer brewing

YS Byeon, ST Lim, HJ Kim, HS Kwak, SS Kim - Journal of Food Quality, 2021 - hindawi.com
Korea Alcohol and Liquor Industry Association [12], beer is the most widely consumed alcoholic
beverage in Korea… of all the beer samples in this study was appropriate for common beer

Investigation of sensory attributes contributing to beer preference among Koreans by using fuzzy reasoning

JH Hong, JH Choi, SJ Lee - Journal of the Institute of Brewing, 2017 - Wiley Online Library
… In Korea, the market for beer has increased over the last decade. Beers sold in Korea
major Korean domestic beers (Cass, Hite and Kloud) to world-famous foreign beers from Japan, …

Quality characteristics of rice cultivars suitable for rice beer

HJ Kim, JY Park, SK Lee, HY Park, D Cho… - Korean Journal of …, 2017 - koreascience.kr
… Measurements of the alcohol content, pH and color of beers brewed using these rice … that
beers brewed with Hangaru and Seolgaeng had lower bitterness than did the beers brewed …

An exploratory content analysis of beer advertisements in Korea

JK Lee, SK Chung, JE Park - Korean Journal of Health Education …, 2012 - koreascience.kr
… of beer advertisements in Korea. Research has suggested the influence of alcohol advertisements
on viewer’s drinking behavior, attitude, and expectancies. Korea’… advertising in Korea. …

Effect of ultrasonication on fermentation kinetics of beer using six‐row barley cultivated in Korea

EJ Choi, H Ahn, M Kim, H Han… - Journal of the Institute of …, 2015 - Wiley Online Library
… The hulled, two-row cultivar is commonly used in beer … -row barley for beer fermentation,
even though Korea has favourable … Therefore, studies on the use of six-row barley for beer were …

Characteristics of beer produced from Korean six‐row barley with the addition of adjuncts

H Han, J Kim, E Choi, H Ahn… - Journal of the Institute of …, 2016 - Wiley Online Library
… Furthermore, an excessive amount of protein left in a final beer causes bitterness and the
formation of haze, both of which are considered beer defects 4. Korea has an appropriate …

Hitejinro Sustaining Success in the Korean Beer Market

H Lee, S Cho - International Journal of Business Management & …, 2016 - papers.ssrn.com
… The threat of new entrants of South Korea beer industry is high. There would be new … Since
the beer industry is huge in South Korea and the demand for beer is high from the general …