SIGEP China launches in Shenzhen in 2023

The partnership between Italian Exhibition Group (IEG) and Koelnmesse is taking shape: The premiere of SIGEP China – Southern China International Gelato, Pastry, Bakery and Coffee Trade Show – is scheduled to take place from April 19 to 21, 2023 in the World Exhibition & Convention Centre in Shenzhen concurrently with ANUFOOD China – powered by Anuga.

At the start of 2022, the two exhibition companies signed a memorandum of understanding (MOU) for the common market expansion of the two formats SIGEP and Anuga. Further locations in regions exhibiting increased market potential will follow."With this agreement, SIGEP, which is one of our flagship events, will strengthen its mission as the standard-bearer of Made in Italy food products in the world", said Corrado Peraboni, CEO of IEG "starting, together with Koelnmesse, from China, which is the main foreign market outlet for Italian exports".

"Only a few weeks after signing the global strategic partnership with IEG, we are now very pleased to further expand our cooperation with SIGEP in China. This enables us to offer our Chinese customers a wide range of services on the spot and to intensify our contact with them, even in times of COVID-related entry restrictions to Europe", explains president and CEO of Koelnmesse GmbH Gerald Böse.

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