Ryan Musselman’s Post

People become "activated buyers" when your content challenges them to make a decision. Clear offer → clear communicator Clear offer → confident content Clear offer → captivated leads Clear offer → craving buyers Once I learned this I couldn't turn it off. Here's a brief story of my 1st lead and how it's transformed my business into what it is today.

LinkedIn organic has changed for the worse but: The only thing you and I can do about it: → Keep posting 5 ways to shake it up and keep your confidence: 1) Post at different times 2) Post twice on some days 3) Share more personal stories 4) Include raw, unfiltered pictures (except black and white, I love B/W 😁 ) 5) Dive into video creation to deepen connection On a practical scale, keep commenting because: → You're leaning into "support reciprocity" → The more you engage with others → The more they'll engage with you → This compounds over time Now, think about this: What if organic changes for the better, but you stopped posting? → Don't get caught here

How I automate your entire content flow and get you on the "pathway to $50K/Months." You think you've seen everything (until this). My GPT's in ChatGPT use compelling copywriting to craft your: - Social Posts and Emails - Lead Event Landing Pages - Your 3 Page Offer Document - Your 8 Second Checkout Page - Your Post Purchase Confirm Page And then I teach you how to: - Launch 4 high volume lead channels If you're only posting content it's not enough. - You need a clear and compelling offer - A compelling marketing engine - Multiple lead flow channels - Sustainable delivery This is for those who are ready to build for the long-term. This is Coaches who Close. (DM me "content" if you're ready to build a lifelong coaching business)

In 1999, I was bagging popcorn as a movie theatre employee. In 2007, I graduated from college with a degree in communication and got my first job as a recruiter. In 2010, I joined my first startup. We recruited YouTubers and sold their videos as ad inventory. In 2014, I got hired by Google to manage large content enterprises on the YouTube team. In 2016, I returned to startups to build and scale digital content businesses. In 2017, I helped lead the acquisition of 1 digital startup. In 2019, I helped lead the acquisition of a 2nd digital startup. In 2020, I took a year off from corporate to consult and figure out the next steps of my career. In 2021, I joined another digital content startup. In 2022, I joined a large movie theatre chain to bring YouTubers to the big screen. In 2023, I went into business for myself. Ghostwriting didn't work. Digital products went ok. In 2024, I launched my coaching + ChatGPT content engine. It's going so well and my focused is locked. And that's where I'm at today. Helping coaches launch their pathway to $50K/Months via 4 lead channels and a content engine that makes content easier, faster, and better. What a wild journey... with crazy challenges... and unexpected problems... that led to amazing outcomes. I can't wait to see what's next. For me and for you.

When I became a coach, crafting an offer was my hardest task. It was different vs the corporate world because I had an existing framework to drive sales. But going into business for myself mostly meant starting from scratch, so it was easy to get lost in ambiguity. Many times, I chose the wrong structure, leading to less revenue, more work, and high stress. And every time I speak with coaches at earlier stages I hear, "I'm working on my DIY, DWY, and DFY offer." I love hearing about the hustle, but this usually means they're going to end up with 3 separate offers. The real money is in 1 unified offer sold at strategic price points. Once I learned this I started hitting, $30K, $45K, and $92K months. And there's a special way to do it that enables high-ticket prices without 80 hour workweeks. On June 3 & 4, I'm hosting a 2 day workshop called "Coaching for Cash: Your $50K Pathway." I'll teach you my offer code so you can copy it and launch your pathway to $50K/Months. Here's the link to register: https://lnkd.in/g7nwN7Zf

I wish I knew this content marketing trick when I first started because it makes every sentence compelling. It's called the "So You Can" method. It enables you to clearly connect problems to solutions so what you sell sounds more attractive. It's perfect for: - Posts - Emails - Landing pages - Product descriptions - And basically everything else Selling your coaching service is much easier when you simply know what to say.

What I grew up believing success looks like: - Being your bosses favorite employee - Chasing after endless promotions - Being "that 1 guy everyone likes" - Climbing the corporate ladder - Retiring someday at 60-65 After I abandoned the traditional vision, I finally saw what "success" was for me: - Helping people who are stuck get unstuck - Helping people see a new perspective - Helping people get clear on their offer - Helping people market their business - Helping people write better content - Helping people gain confidence And by "people" I often mean coaches who simply want to build a business that matters to them. Which is perfect because that's what matters to me. You're not bound to another's vision of success, so ask yourself: "What does success look like for me?"

How most people try to sell online: 1) Spend a ton of time building a course 2) Spend a ton of time recording the videos 3) Spend a ton of time organizing it for impact 4) Go to market. Promote on social. Receive $0. 5) Convince themselves, "I'm playing the long game." How to skip all that nonsense and start selling faster: 1) Craft 1 workshop to teach 1 buyer-relevant goal 2) Send this offer in an email with a checkout page 3) If people buy it, THEN (& only then) go build it 4) Learn. Iterate. Build this into a core offer. 5) Repeat this process for more cash But the benefits of this model don't stop: 1) You go-to-market faster (could be same day) 2) You validate before you spend time building 3) You get paid to test your offer theory If you're not on my email list: You missed the 1st invite to my 2-day virtual workshop where I'm going to teach you my $50K/Month offer code. Link in bio so you don't miss the next one.

I’ve never been viral, but I’ve enjoyed creating. I’ve never been the top student, but I’ve enjoyed building businesses. I've never been CEO of a Fortune 500, but I've enjoyed leading teams to success. I've never closed a billion-dollar deal, but I've enjoyed monetizing my own knowledge. I’ve never been on the cover of a magazine but I’ve enjoyed being a guest on small podcasts. I've never patented an invention or creation, but I've enjoyed creating content that sells. I’ve never had all the available answers, but I’ve enjoyed solving problems. I’ve never been the tallest guy, but I’ve enjoyed thinking big. I’ve never been perfect, but I enjoy imperfect progress. You should too.