When it comes to optimizing and monitoring a website's performance, there are many metrics you can use to measure your visitors' engagement. In this article, I'll provide you with five of the most critical SEO metrics for monitoring performance and practical tips on implementing them into your SEO strategy.
Organic Traffic
It is the number of unique visitors that come to your site from search engines. These are the real people who are searching for your products or services. The key here is that you want to know how many people are coming to your site via organic search, not how many people are clicking on ads or sponsored content. You want to know if there is a problem with your SEO strategy and fix it immediately.
Rankings
It is one of the most important metrics for monitoring your website. It's not only about how many people search for a particular keyword but also if they're finding your site. When you have high-quality content, people will link to you, which will help you rank for more keywords and drive more traffic to your site.
Google Analytics is an excellent tool for tracking your rankings and traffic. You can find this information under “All Traffic” in the “Audience” section.
Page Loading Time
It’s another critical part of SEO services that you need to track regularly. It measures how fast your site loads, and users will leave your website if it takes too long. When you have better page loading time, it helps your website rank higher in search engines. It also increases user experience and improves customer satisfaction.
Backlinks
Backlink analysis is a critical element of search engine optimization, but it's more complex than counting links from page one. The backlink profile depends on many factors, including the links' quality and age. For example, a link from a blog post can be worth more than an internal link from your site if it has a high PageRank.
A website with a lot of backlinks will appear higher in search results and be more visible to users. The higher the number of backlinks, the higher the value of your site.
Indexed pages
Indexed pages are how Google ranks your website when someone searches for a term that you have on your site. Indexed pages are important because they help Google determine how relevant your content is to the search query.
When you have a high-quality content strategy, you can help Google better understand what people are looking for when they search for specific terms. This means that the more search terms you focus on, the higher your indexed pages will be in Google's rankings.
Endnote
You've developed a great content strategy, built an audience of loyal followers, and optimized your website for search. Your work has paid off, so why do you still have declining traffic and sales? The answer is simple. You need to measure your performance to ensure that you're progressing toward your goals. The above five popular SEO metrics can tell you what's working and what needs attention.
