Happy New Year to everyone!
With the start of the year, we are launching the new IAHPC logo, as part of an overall makeover that includes a new website which will come later this year.
This “new look” is one of the pending recommendations from the 2019 IAHPC strategic meeting. With all the projects we have been implementing to date, the pandemic, and some staff changes, we delayed the makeover, but are finally getting there.
Although we liked our old logo, which served us well for many years, we would like to explain the thinking behind the new one.
Most importantly, it’s not just change for its own sake. Although change is inevitable, and something to be embraced, it’s not a good enough reason to change a logo. Logos should be changed only if they are not doing the job they were designed for —especially if a simpler, more distinctive version can do it better.
Our old logo has several problems. For example, it was extremely difficult to read the name of the organization –since the full name was spelled out– especially when the logo had to be shrunk to fit in spaces like those on social media. Those who are familiar with the IAHPC might not have seen this as a problem, but those outside the palliative care field, could only make out a globe:
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