This resource contains a set of framing recommendations for voices in the physical activity sector to shift dynamics and move toward a more fair and just society where everyone has access to opportunities to be active every day. The framing guidance presented here can help us all elevate and explain the barriers to being physically active encountered by social groups and communities that face injustice while also making the case for structural solutions that drive equitable access to opportunities to move more.
Related content
Presentation
Shifting mindsets to address disadvantage Framing to drive change for children and young people
Understanding the mindsets that shape how people think, feel and act when it comes to complex social issues is a necessary component of efforts to use communications to create social change. This...
Publication
Moving Toward Collective Health and Prosperity Means Putting Hunger and Poverty in the Rearview Mirror
The terrain of public thinking about hunger and poverty is fraught with unhelpful assumptions and associations—including harmful, dehumanizing stereotypes. Fortunately, certain helpful public...
Webinar
Shifting mindsets for deep and sustained change
20 years of research on framing social issues can help inform and guide strategy and communications practice aimed at shifting culture to create change. This presentation focuses on three...