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3 | The 7 Rituals of Steady Agency Growth | ||||||||
4 | Our 7 Rituals of Steady Agency Growth explains the actions designed to help you become a highly effective SEO agency. | ||||||||
5 | To make your own, go to: File > Make A Copy.. | ||||||||
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7 | Explanation: | ||||||||
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9 | Think Big and Own It: | The first step is always to know where your agency is going and how you're going to get there. | |||||||
10 | Define your Mission and Vision | ||||||||
11 | Set SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) Goals | ||||||||
12 | Develop a framework of execution detailing the resources you need and the timeline | ||||||||
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15 | Always Be in the Know: | Intelligence is key to leading your SEO agency. | |||||||
16 | Complete a 30-minute read about anything new in the industry. | ||||||||
17 | Subscribe to leading industry websites for daily content updates. | ||||||||
18 | Listen to podcasts. | ||||||||
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21 | Network - Build Relationships: | It's not just about selling, but also about developing real partnerships that provide value to both. | |||||||
22 | Determine potential channel partners you can work with. | ||||||||
23 | Create high value content for potential content partnerships. | ||||||||
24 | Sell products that are mutually beneficial to both partnerships. | ||||||||
25 | Let them sell for you through consistent promotions. | ||||||||
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28 | Own the Truth: | Be the pragmatic SEO agency. | |||||||
29 | Set clear deliverables and timelines. | ||||||||
30 | Determine your KPIs and goals. | ||||||||
31 | Create a cadence of accountability. | ||||||||
32 | Create documentation with the signature of involved parties. | ||||||||
33 | Underpromise and overdeliver. | ||||||||
34 | Be honest. | ||||||||
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37 | Don't Talk About Price Before Value: | Don't simply send a pricing sheet - explain how you're going to provide a solution to their business. | |||||||
38 | Set the agenda when conversing with clients. | ||||||||
39 | Prepare a list of questions. | ||||||||
40 | Listen and be patient. | ||||||||
41 | Talk about their goals. | ||||||||
42 | Discuss the impact of your service to their business. | ||||||||
43 | Don't be afraid to face a pricing objection. | ||||||||
44 | Know the competition but don't badmouth them. | ||||||||
45 | Be heroic - prepare case studies or whitepapers that showcase how you've helped clients with similar problems as theirs. | ||||||||
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48 | Over-communicate | Always be the bearer of news. | |||||||
49 | Reach out before they do. | ||||||||
50 | Set a reminder for follow-up conversations. | ||||||||
51 | Show progress in every step of the way. | ||||||||
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54 | Know Who Your Clients Are: | Think about your clients first. | |||||||
55 | Communicate and sell based on their buyer persona. | ||||||||
56 | Understand what their business is and what they need. | ||||||||
57 | Put yourself in the client's frame of mind. | ||||||||
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60 | Total Score: | 0 | /30 | ||||||
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62 | S C O R E C A R D | ||||||||
63 | 30 Points | Awesome! You're the embodiment of what makes a highly effective agency owner. | |||||||
64 | 27 - 29 Points | You're getting there. You just need to get those habits working like muscle memory. | |||||||
65 | 21 - 26 Points | Good, but you can be better! Evaluate your habits and see what you can further improve. | |||||||
66 | < 20 Points | Let us help. | |||||||
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68 | Feedback? We'd love to hear from you. | ||||||||
69 | marketing@seoreseller.com | ||||||||
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