Location/Division: Mansion Gibraltar
Campaign Planner
Key Responsibilities
As a part of the strong information security culture at Mansion, all our employees are required to adhere to Information Security policies, practices and procedures.
Areas of Responsibility
- Working with internal stakeholders to deliver an integrated marketing plan for sport and casino campaigns
- Work with Marcom to ensure marketing is delivered against agreed tone and brand guidelines
- Create a campaign calendar schedule for the year ahead, consulting with commercial teams on key events for both sport and casino
- Deliver campaigns by working to agreed processes and SLAs with Bus Ops, CRM and commercial
- Working with analytics team to calculate campaign expected CPA, analyse the impact of the campaigns and form plans to test and optimize future iterations
- Work with commercial, marketing and product teams to feed in business requirements and to drive product improvements
- Working closely with CRM and RTM teams to drive optimal customer contact strategy
- Share learnings and develop strong working relationships with commercial team (sport, casino, CRM, RTM and acquisition)
- Working as part of a wider commercial marketing team
- Reporting to management and peers on campaign performance
- Becoming an industry expert through constant competitor monitoring
What we are looking for…
Essential:
- Experience in campaign planning
- Strong project management skills
- Strong analytical skills
- Industry experience essential
Desirable:
- Passion for sports and casino games