Capital on Your Terms Community
CAPITAL ON YOUR TERMS COMMUNITY
An online community moderated by attorneys and experts to help you create your business growth plan and prepare to raise money from investors on your own terms
IS THIS YOU?
Would you like to raise money for your business, but you have no idea where to start?
Are you overwhelmed by all the conflicting information you’ve read about start up funding, and you don’t know what to believe?
Would you love to get a better understanding of the legal rules about raising money so you don’t make mistakes you’ll later regret?
Would you like a container where you can make steady progress toward designing your fundraising strategy?
JOINING OUR COMMUNITY WILL HELP YOU...
- Get ready to raise capital for your business
- Create your business growth plan and understand how investors can fit into that
- Become literate about raising money from investors
- Learn about all the options for raising money for your business
WHAT DO WE COVER?
Getting clear on your goals and values
How much capital to raise, when and how often to raise, long-term plans for your business including exit strategy.
Identifying your ideal investors
Know all the different kinds of investors and what each one is looking for; identify the right investors for you and know where to find them.
Designing your offer
How different business structures affect your relationship with investors, what to put in the term sheet, how to describe the offering, and how to get literate on all the different kinds of investments.
Choosing your legal compliance strategy
What are the options and how to stay compliant—understanding investment crowdfunding, private offerings, and other legal strategies.
Investor enrollment strategy
What to show potential investors, how to get meetings, what to say in the meeting, and how to follow up and close the deal.
Addressing mindset obstacles
Know what obstacles may arise along the way and prepare to address them so they don’t stop you on your fundraising journey.
THE DETAILS
- Online community moderated by attorneys where you can ask questions and access resources
- Two “Ask Me Anything” virtual group calls per month with Jenny Kassan and other experts, including seasoned investors and finance professionals
- Call schedule: 2nd Tuesdays at 2pm and 4th Wednesdays at 11am Pacific
- Monthly membership investment: $300 per month. Cancel at any time—stay as long as you want, and leave when you feel ready to raise
ABOUT US
Jenny Kassan
Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and has raised over $1.5 M for her own businesses.
Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley. She served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She also submitted the petition to the SEC that led to the passage of the 2012 JOBS Act, and was present at the White House signing ceremony.
Jenny is co-founder of Crowdfund Mainstreet and the Force for Good Fund. Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center and is on the board of directors for CfPA (Crowdfunding Professional Association).
Michelle Thimesch
Michelle Thimesch has over two decades of experience as a business, real estate, and estate planning attorney. After attending Drake University Law School, she worked as a litigator and municipal finance attorney. Michelle eventually combined the practice of law and real estate finance when she launched a boutique hedge fund that invested in private defaulted mortgages.
Following the passage of Title III of the 2012 JOBS Act, a law that allows anyone to invest in small businesses and startups, Michelle redoubled her efforts to expand access to capital for the closely held businesses she represented in her law practice.
In 2016 when the final regulations for Investment Crowdfunding came out, Michelle recognized the magnitude of the opportunity to disrupt the status quo in the small business finance ecosystem. Two years later Michelle launched Crowdfund Mainstreet, an Investment Crowdfunding platform for which she serves as CEO. Michelle has personally raised over $10M from investors and loves empowering under-represented entrepreneurs to embrace the process of securing investor capital on their own terms.
The Capital on Your Terms Community is a program of Jenny Kassan Consulting