The Social CMO

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#MMchat Transcript with Erik Qualman @equalman, Nov. 8th, 2010
The future: Social Search, Social Commerce & eReaders oh my!

 
November 8, 2010
1:05 am TheSocialCMO: Welcome to our fifteenth #MarketerMonday Chat! #MMchat ' I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us!
1:05 am mnburgess: #MMchat Erik's video rocks!
1:06 am TheSocialCMO: Almost a year and a half ago, @KentHuffman made the first #MarketerMonday shoutout & every Monday since then there have been 100's #MMchat
1:06 am MargieClayman: @szeliu welcome! It's a great chat! #mmchat
1:06 am chieflemonhead: @szeliu Welcome to #mmchat... hope you enjoy!
1:06 am TheSocialCMO: We're pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat
1:06 am ckburgess: RT @TheSocialCMO: We're pleased to now add to this mix #MarketerMonday Chat to allow all of us to get to know these #MM greats & discuss cool topics! #MMchat
1:06 am thatwoman_is: RT @mikulaja: @DebWeinstein No worries! And it is absolutely not guys-only. #UsGuys is equal opportunity, gender-blind. #mmchat
1:06 am TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat
1:06 am ckburgess: RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow the chat at http://bit.ly/wthMMchat
1:07 am TheSocialCMO: So every Monday at 8:00pm est we will now have on a SPECIAL guest to discuss a topic relevant to all you Social CMOs out there! #MMchat
1:07 am ckburgess: RT @TheSocialCMO: Welcome to our fifteenth #MarketerMonday Chat! #MMchat ' I am your moderator @JeffAshcroft aka @TheSocialCMO Thank you for joining us!
1:07 am TheSocialCMO: For our 15th #MarketerMonday Chat I am very pleased to welcome Erik Qualman @equalman !! #MMchat
1:07 am brandcottage: Hi everyone. #MMchat
1:07 am TheSocialCMO: Topic tonight is, The future: Social Search, Social Commerce & eReaders oh my! & here is quick tweet Bio for @equalman #MMchat
1:07 am szeliu: @MargieClayman Thanks! I'm excited! #mmchat
1:07 am ckburgess: RT @TheSocialCMO: Topic tonight is, The future: Social Search, Social Commerce & eReaders oh my! & here is quick tweet Bio for @equalman #MMchat
1:07 am mikulaja: Good evening @TheSocialCMO @BrandCottage @MargieClayman & everyone else! #mmchat
1:08 am AnneDGallaher: RT @TheSocialCMO: To chat, simply use the hashtag #MMchat to be included in #MMchat transcript! You can also follow http://bit.ly/wthMMchat
1:08 am szeliu: @chieflemonhead Thanks! I'm excited to learn #mmchat
1:08 am DebWeinstein: TY! RT @mikulaja: @REALChaseAdam explains the origins of #USguys here » http://www.thechasescene.com/the-usguys/ #mmchat #intheknow #li
1:08 am juliocblanco: RT @TheSocialCMO: Topic tonight is, The future: Social Search, Social Commerce & eReaders oh my! & here is quick tweet Bio for @equalman #MMchat
1:08 am mentormarketing: @solete soon I hope #mmchat #usguys
1:08 am chieflemonhead: RT @TheSocialCMO: Topic tonight is, The future: Social Search, Social Commerce & eReaders oh my! & here is quick tweet Bio for @equalman #MMchat
1:09 am AnneDGallaher: @thinkBIG_blog Hi Ken. Would love to have you join us at #MMChat going on now with @equalman and @TheSocialCMO.
1:09 am mentormarketing: @brandcottage evening #mmchat #usguys
1:09 am pushingsocial: Hi everyone, I thought I would hang out for a while - how's everyone? #mmchat
1:10 am mnburgess: #MMchat @equalman how long did it take to produce your video?
1:10 am MargieClayman: @pushingsocial Noooooooooooooooooo Not you!!!!! #mmchat :)
1:10 am TheSocialCMO: Erik Qualman @equalman is the Founder of Socialnomics(TM) which he still personally maintains #MMchat
1:11 am solete: @qstreet @DebWeinstein @MargieClayman Hey there! HAve i stepped into the #MMchat somehow? #usguys
1:11 am mnburgess: RT @TheSocialCMO: Topic tonight is, The future: Social Search, Social Commerce & eReaders oh my! & here is quick tweet Bio for @equalman #MMchat
1:11 am MelissaNeece: @equalman Hello and welcome to #mmchat!!!
1:11 am TheSocialCMO: @equalman is the Creator of #1 social media video 'Social Media Revolution' #MMchat & chatting on #MMchat Right here! Right now!
1:11 am MelissaNeece: READY!--> RT @AnneDGallaher @DebWeinstein @MelissaNeece @ckburgess Ready for great insight from @equalman on #MMChat w/ @JeffAshcroft!! Now.
1:12 am mikulaja: Hey @Solete! And @qstreet too! So many familiar faces tonight. #mmchat
1:12 am AnneDGallaher: RT @TheSocialCMO: Erik Qualman @equalman is the Founder of Socialnomics(TM) which he still personally maintains #MMchat
1:12 am chieflemonhead: RT @TheSocialCMO: Erik Qualman @equalman is the Founder of Socialnomics(TM) which he still personally maintains #MMchat
1:12 am TheSocialCMO: Sometimes aka the Digital Dale Carnegie, Erik is author of Socialnomics: How social media transforms the way we live and do business #MMchat
1:12 am MargieClayman: @solete you're totally in the #mmchat vibe, yo.
1:12 am pushingsocial: @MargieClayman Hee Hee #mmchat
1:12 am cuferg: Hi all, looks like tweetchat is working, I'm glad to be able to sit in tonight. #mmchat
1:12 am TheSocialCMO: Socialnomics made Amazon's #1 Best Selling List for the US, UK, Canada and Germany #MMchat
1:13 am piplzchoice: RT @TheSocialCMO: Erik is author of Socialnomics: How social media transforms the way we live and do business #mmchat
1:13 am TheSocialCMO: Qualman is an MBA Professor at the Hult Intl Business School. For 16 years has helped grow digital capabilities for many companies #MMchat
1:13 am AnneDGallaher: @thinkBIG_blog You can also catch the transcript later this evening. Good to see you in the stream! #mmchat
1:13 am TheSocialCMO: Including Cadillac,EarthLink,EF Education,Yahoo,Travelzoo & AT&T. He is a also columnist for ClickZ & blogs at www.socialnomics.com #MMchat
1:13 am QSTREET: @solete @DebWeinstein @MargieClayman I didn't think that I had, so if u did, then maybe I did-& maybe we don't know it? :D #MMchat #usguys
1:13 am juliocblanco: @equalman welcome to #mmchat
1:13 am TheSocialCMO: Currently residing in Boston, Qualman holds a BA from Michigan State University and an MBA from The University of Texas. #MMchat
1:13 am brandcottage: @DebWeinstein @mikulaja great to see you here. #MMChat
1:14 am TheSocialCMO: He is currently Global VP of Digital Marketing at EF Education & was Academic All-Big Ten in basketball at Michigan State University #MMchat
1:14 am mikulaja: Hey @cuferg, Nice to see you! Hello @brandcottage! #mmchat
1:14 am TheSocialCMO: Please join me in welcoming Erik Qualman @equalman as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat
1:14 am DebWeinstein: Hi @brandcottage GR8 to see you here at #MMchat with @AnneDGallaher @ckburgess @MargieClayman & @equalman tonight. Fab convo ahead!
1:14 am QSTREET: @mikulaja @Solete You know what got me? the worm and the pizza-just couldn't resist the combination & had to comment...ha ha #usguys #mmchat
1:14 am ckburgess: RT @TheSocialCMO: He is currently Global VP of Digital Marketing at EF Education & was Academic All-Big Ten in basketball at Michigan State University #MMchat
1:14 am SMSJOE: @mikulaja welcome back #mmchat
1:15 am SMSJOE: @DebWeinstein Hi there #mmchat
1:15 am ckburgess: RT @TheSocialCMO: @equalman is the Creator of #1 social media video 'Social Media Revolution' #MMchat & chatting on #MMchat Right here! Right now!
1:15 am piplzchoice: RT @TheSocialCMO: Please join me in welcoming Erik Qualman @equalman as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat
1:15 am SarahLWLee: Alright I'm here! #mmchat
1:15 am brandcottage: @TheSocialCMO Go Spartans! what a season. I take it @equalman is a fan. #mmchat
1:15 am fredmcclimans: Welcome @equalman! #mmchat
1:15 am mikulaja: Hey @SMSJOE, good to see you. Safely back in Chicago. Might have one of the IPAs I picked up! #mmchat
1:15 am cuferg: @mikulaja You too. Excited about tonight's topic. Hope I can squeeze in a whole hour. #mmchat
1:15 am TheSocialCMO: RT @equalman: @thesocialcmo Hello everyone! #MMChat
1:15 am SMSJOE: Hello tribe RT @mikulaja: Hey @Solete! And @qstreet too! So many familiar faces tonight. #mmchat
1:15 am mentormarketing: @equalman It sounds like the only claim to fame you are missing is a 12inch afro #mmchat #usguys
1:15 am piplzchoice: RT @fredmcclimans: Welcome @equalman! #mmchat
1:16 am ericfletcher: RT @TheSocialCMO: Please join me in welcoming Erik Qualman @equalman as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat
1:16 am SMSJOE: greetings RT @fredmcclimans: Welcome @equalman! #mmchat
1:16 am TheSocialCMO: Tweetchats are meant to be interactive, feel free to intersperse your ideas & opinions on Social Search, Social Commerce & eReaders #MMchat
1:16 am ckburgess: RT @ericfletcher: RT @TheSocialCMO: Please join me in welcoming Erik Qualman @equalman as our #MarketerMonday Chat SPECIAL guest this evening! #MMchat
1:16 am TheSocialCMO: OK Erik, for our first question tonight what do you see coming at us when it comes to the future for social search? #MMchat
1:16 am QSTREET: @SMSJOE @mikulaja @Solete Hi, yes and it's kinda fun like we all just walked into a restaurant and hadn't seen each other for awhile #mmchat
1:16 am mnburgess: #MMchat @equalman Erik's dynamic video is a favorite of MBA students
1:16 am mikulaja: @brandcottage You're a Spartan fan? I'm an alumnus! ;-) #mmchat
1:17 am teporingo: RT @TheSocialCMO: Socialnomics made Amazon's #1 Best Selling List for the US, UK, Canada and Germany #MMchat
1:17 am AnneDGallaher: RT @TheSocialCMO Tweetchats are meant to be interactive,.. intersperse your ideas/opinions on Social Search, Soc Commerce & eReaders #MMchat
1:17 am fredmcclimans: RT @mentormarketing: @equalman It sounds like the only claim 2 fame you are missing is a 12inch afro #usguys <perfect #usguys usage! #mmchat
1:18 am TheSocialCMO: RT @equalman: @brandcottage @TheSocialCMO @equalman Thanks for the go state love #MMChat
1:18 am TheSocialCMO: RT @equalman: We will see just the tip of the iceberg with the Bing-Facebook relationship #MMChat
1:18 am SMSJOE: hello you two RT @pushingsocial: @MargieClayman #mmchat
1:18 am mikulaja: @TheSocialCMO Q1 I'm wondering to what extent we'll see search engine integrate social data (Likes, tweets) in shaping SERPs? #mmchat
1:18 am brandcottage: @mikulaja I'm a VT Hokie. But I lived in Michigan and have many FB friends who are die hard Spartan fans. Nice to see their season. #mmchat
1:19 am TheSocialCMO: RT @equalman: Our social graph can better answer questions than a Google, Baidu, or Bing algorithm #MMChat
1:19 am DebWeinstein: Thrilled to Tweet @equalman creator of #1 social media video 'Social Media Revolution' chatting on #MMchat Right here! Right now!
1:19 am melodygross: RT @TheSocialCMO: OK Erik, for our first question tonight what do you see coming at us when it comes to the future for social search? #MMchat
1:19 am thatwoman_is: RT @equalman: We will see just the tip of the iceberg with the Bing-Facebook relationship #MMChat
1:19 am melodygross: RT @equalman: We will see just the tip of the iceberg with the Bing-Facebook relationship #MMChat
1:19 am mikulaja: @brandcottage Whereabouts in MI? I was just in Mt. Pleasant yesterday, though I'm back in Chicago now. #mmchat
1:20 am pushingsocial: @SMSJOE HI Joe :) #mmchat
1:20 am TheSocialCMO: RT @equalman: For example what time is Trick or Treatin on Beacon Hill? #MMchat
1:20 am mentormarketing: added Socialnomics to my audible list for next month. #mmchat #usguys
1:20 am TheSocialCMO: RT @equalman: Social search eliminates multiple-individual-redundancy; in other words all of us doing the same research. #MMChat
1:20 am cuferg: @equalman What specific types of changes do you expect to see in next 12 months with Bing/FB? #mmchat
1:20 am TheSocialCMO: RT @equalman: Social search eliminates multiple-individual-redundancy; in other words all of us doing the same research. #MMchat
1:20 am mikulaja: Q1 W/the growth of SEO & gaming search engines, social data will play an important role in search results #mmchat
1:20 am brandcottage: RT @DebWeinstein Thrilled to Tweet @equalman creator of #1 social media video 'Social Media Revolution' chatting on #MMchat Right now!
1:21 am chieflemonhead: RT @thesocialcmo: RT @equalman: Our social graph can better answer questions than a Google, Baidu, or Bing algorithm #MMChat
1:21 am mikulaja: @Mentormarketing What's Socialnomics? a book? #mmchat
1:21 am SarahLWLee: RT @equalman: Social search eliminates multiple-individual-redundancy; in other words all of us doing the same research. #MMchat
1:21 am SMSJOE: yes RT @mikulaja: @Mentormarketing Whats Socialnomics? a book? #mmchat
1:21 am fredmcclimans: An excellent/must read. RT @mikulaja: @Mentormarketing Whats Socialnomics? a book? #mmchat
1:21 am TheSocialCMO: How do you feel these changes in social search will impact both individuals and companies? And do you have some suggestions for us? #MMchat
1:21 am SarahLWLee: RT @equalman: Our social graph can better answer questions than a Google, Baidu, or Bing algorithm #MMChat
1:21 am chieflemonhead: Wonder if #socialmedia has become the tool to launch so many other tools just to make lives easier (or more complicated) #mmchat
1:22 am SMSJOE: agree RT @fredmcclimans: An excellent/must read. RT @mikulaja: @Mentormarketing Whats Socialnomics? a book? #mmchat
1:22 am pheffernanvt: How so? Details, plz > RT @TheSocialCMO: RT @equalman: Our social graph can better answer questions than a Google, Baidu, or Bing #mmchat
1:22 am mikulaja: @SMSJOE @fredmcclimans @mentormarketing I'll have to add to my LONG to-read list! #mmchat
1:22 am ACRimmer: RT @TheSocialCMO: Tweetchats are meant to be interactive, feel free to intersperse your ideas & opinions on Social Search, Social Commerce & eReaders #MMchat
1:22 am Gemini5designs: RT @TheSocialCMO: Tweetchats are meant to be interactive, feel free to intersperse your ideas & opinions on Social Search, Social Commerce & eReaders #MMchat
1:22 am goodnewsboxers: RT @TheSocialCMO: Tweetchats are meant to be interactive, feel free to intersperse your ideas & opinions on Social Search, Social Commerce & eReaders #MMchat
1:22 am ahjavier: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:22 am help_nonprofits: RT @TheSocialCMO: Tweetchats are meant to be interactive, feel free to intersperse your ideas & opinions on Social Search, Social Commerce & eReaders #MMchat
1:22 am kylewith: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:22 am mnburgess: RT @SMSJOE: agree RT @fredmcclimans: An excellent/must read. RT @mikulaja: @Mentormarketing Whats Socialnomics? a book? #mmchat
1:22 am theMRCexchange: RT @TheSocialCMO: Tweetchats are meant to be interactive, feel free to intersperse your ideas & opinions on Social Search, Social Commerce & eReaders #MMchat
1:22 am danperezfilms: SERP? Algorithms? Socialnomics? Oy! Looks like #MMchat is gonna be over my head today!
1:23 am chieflemonhead: @mikulaja Socialnomics is a GREAT book from @equalman. Strongly recommend. :-) #mmchat
1:23 am ken_rosen: Anyone else getting RTs of @equalman, but not his own messages? #mmchat
1:23 am brandcottage: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:23 am AnneDGallaher: Remind CEOs. RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:23 am TheSocialCMO: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:23 am piplzchoice: @equalman I can see how social search can be helpful 2 reduce transactional searches, but what about contextual ones? #mmchat
1:23 am thatwoman_is: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:23 am mikulaja: @Chieflemonhead I will definitely check it out- thanks all for the recommendation! #mmchat
1:23 am fredmcclimans: @equalman: Do you consider Social Search a form of crowd-sourcing or (more importantly) wisdom of crowd? Dangerous area perhaps. #mmchat
1:23 am chieflemonhead: Love this! RT @equalman: Marketers main job may be to get people rate a product ? good bad or indifferent, rate it! #MMchat
1:23 am brandcottage: @equalman agree and alot of companies do social well and many don't do it well at all. #mmchat
1:24 am TheSocialCMO: RT @equalman: Marketers main job may be to get people rate a product ' good bad or indifferent, rate it! #MMchat
1:24 am cuferg: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #mmchat
1:24 am NicholasK71: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:24 am ACRimmer: RT @DebWeinstein: Thrilled to Tweet @equalman creator of #1 social media video 'Social Media Revolution' chatting on #MMchat Right here! Right now!
1:24 am Gemini5designs: RT @DebWeinstein: Thrilled to Tweet @equalman creator of #1 social media video 'Social Media Revolution' chatting on #MMchat Right here! Right now!
1:24 am goodnewsboxers: RT @DebWeinstein: Thrilled to Tweet @equalman creator of #1 social media video 'Social Media Revolution' chatting on #MMchat Right here! Right now!
1:24 am help_nonprofits: RT @DebWeinstein: Thrilled to Tweet @equalman creator of #1 social media video 'Social Media Revolution' chatting on #MMchat Right here! Right now!
1:24 am szeliu: @ken_rosen here. Only the RT #mmchat
1:24 am theMRCexchange: RT @DebWeinstein: Thrilled to Tweet @equalman creator of #1 social media video 'Social Media Revolution' chatting on #MMchat Right here! Right now!
1:24 am juliocblanco: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:24 am LCjournalism: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:24 am mikulaja: @equalman So does this make Twitter & Facebook the companies to look out for? #mmchat
1:24 am piplzchoice: RT @ken_rosen: Anyone else getting RTs of @equalman, but not his own messages? Yes, I do as well. #mmchat
1:24 am SarahLWLee: #socialmedia just to make lives easier (or more complicated) #mmchat /via @chieflemonhead <-I wonder that myself too.
1:24 am brandcottage: @equalman what would say is the single most important aspect of doing social well? for a brand? #mmchat
1:24 am mentormarketing: RT @LCjournalism: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #mmchat #usguys
1:24 am SMSJOE: NICE RT @TheSocialCMO: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #mmchat
1:25 am dearnlawgroup: RT @mentormarketing: RT @LCjournalism: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #mmchat #usguys
1:25 am cuferg: Yes. RT @ken_rosen: Anyone else getting RTs of @equalman, but not his own messages? #mmchat
1:25 am TheSocialCMO: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #MMchat
1:25 am bhavika_rambhai: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:25 am REALChaseAdams: RT @mentormarketing: RT @LCjournalism: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #mmchat #usguys
1:25 am sharonmostyn: RT @AnneDGallaher: Remind CEOs. RT @equalman: We no longer have a choice on whether we do social media, choice is how well we do it. #MMchat
1:25 am annmarieklotz: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:25 am Webstuffbiz: The real implications of social media are that people are going to figure out what they want to say, great time to be alive. #mmchat
1:25 am szeliu: @brandcottage and still a lot that don't it at all! #mmchat
1:25 am LaurieBick: For those unfamiliar with Socialnomics, you might enjoy this link after #mmchat is over: http://ow.ly/36wQT
1:25 am philiphorvath: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:25 am chieflemonhead: If a marketer's job is 2 be the catalyst 4 conversation - how will that be viewed by the C-suite looking 4 bottom line? #mmchat
1:25 am piplzchoice: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #MMchat
1:25 am sopnic: RT @chieflemonhead: Wonder if #socialmedia has become the tool to launch so many other tools just to make lives easier (or more complicated) #mmchat
1:25 am IMPACTMKTPR: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:25 am TheSocialCMO: And please share with us your vision, ideas & beliefs when it comes to the future of social commerce? #MMchat
1:26 am mikulaja: @cuferg I feel like we had the same problem lasat week? #mmchat
1:26 am philiphorvath: RT @equalman: Social search eliminates multiple-individual-redundancy; in other words all of us doing the same research. #MMchat
1:26 am SMSJOE: @cuferg seems to be our guest destiny RT only ;-( #mmchat
1:26 am ACRimmer: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:26 am Gemini5designs: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:26 am goodnewsboxers: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:26 am help_nonprofits: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:26 am theMRCexchange: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:26 am legalerswelcome: RT @lauriebick: For those unfamiliar with Socialnomics, you might enjoy this link after #mmchat is over: http://ow.ly/36wQT
1:26 am SMSJOE: RT @piplzchoice: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #mmchat
1:26 am izcastillo: @equalman Would you disauade a company from outsourcing their Socialmedia then? #mmchat
1:26 am cuferg: @mikulaja Yep. What are you using? I'm on Tweetchat and the feed seems fine other than not getting @equalman tweets. #mmchat
1:26 am pheffernanvt: Yes > RT @piplzchoice: RT @ken_rosen: Anyone else getting RTs of @equalman, but not his own messages? Yes, I do as well. #mmchat
1:27 am SarahLWLee: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:27 am SMSJOE: @equalman do you think SM guidelines are important? #mmchat
1:27 am LaurieBick: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat #netDE
1:27 am jackieyeaney: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:27 am mikulaja: @cuferg I'm on tweetchat as well, and it's working except for @equalman. Twitter #fail #mmchat
1:27 am MelissaNeece: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:27 am sopnic: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:27 am Webstuffbiz: Im using #tweetdeck its new update is great for following #MMchat
1:27 am legalerswelcome: getting others messages but not @equalman #mmchat using hootsuite
1:28 am annieburbano: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:28 am chieflemonhead: RT @legalerswelcome: RT @lauriebick: For those unfamiliar with Socialnomics, you might enjoy this link after #mmchat is over:...
1:28 am pheffernanvt: Ditto > RT @mikulaja: @cuferg Im on tweetchat as well, and its working except for @equalman. Twitter #fail #mmchat
1:28 am Jenny_Welton: Ditto... RT @mikulaja: @cuferg Im on tweetchat as well, and its working except for @equalman. Twitter #fail #MMchat
1:28 am mnburgess: RT @LaurieBick: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat #netDE
1:28 am NikkiBeauchamp: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:28 am SMSJOE: exactly RT @mikulaja: @cuferg Im on tweetchat as well, and its working except for @equalman. Twitter #fail #mmchat
1:28 am briansrice: RT @equalman: We no longer have a choice on whether we do SM, the choice is how well we do it. #MMchat | who do you think does it well?
1:28 am brandcottage: RT @equalman Marketers main job may be to get people rate a product ? good bad or indifferent, rate it! #MMchat really? even bad?
1:29 am mentormarketing: same RT @SMSJOE: exactly RT @mikulaja: @cuferg Im on tweetchat as well, and its working except for @equalman. Twitter #fail #mmchat #usguys
1:29 am chieflemonhead: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #MMchat
1:29 am BoundlessJen: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #MMchat
1:29 am ryanminnick: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:29 am itspurebusiness: Can Facebook add different set of features depending upon what service/type of industry and number of friends you have? #MMchat
1:29 am IMPACTMKTPR: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #MMchat
1:29 am piplzchoice: RT @equalman Marketers main job may be to get people rate a product ? good bad or indifferent, rate it! #MMchat really? even bad? #mmchat
1:29 am MediaMeredith: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:30 am keithprivette: @chieflemonhead typically your marketers are not the best conversationalists - #custserv can save $ or cross sell to bottom line #mmchat
1:30 am mikulaja: What is the impact on search, commerce as Facebook becomes more important in shaping the internet beyond its 'walled garden'? #mmchat
1:30 am PatrickDParker: RT @equalman: Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:30 am annieburbano: RT @equalman: Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:30 am itspurebusiness: @TheSocialCMO Will Facebook set up a Different stream of pages for Profits, Non Ps & Institutions? Can it copy paste Linked-in? #MMChat
1:30 am SarahLWLee: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #MMchat
1:30 am DebWeinstein: Same! @ken_rosen Not getting @equalman originals. TG for RTs! #MMchat
1:30 am mnburgess: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:30 am ReynMorgan: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:30 am MediaMeredith: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #MMchat
1:30 am TheSocialCMO: RT @equalman: Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:31 am brandcottage: @jackieyeaney nice to see you here! #mmchat
1:31 am legalerswelcome: RT @IMPACTMKTPR: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #mmchat
1:31 am TheSocialCMO: RT @equalman: Word of Mouth goes World of Mouth #MMchat
1:31 am chieflemonhead: RT @equalman: Socialnomics is Word of Mouth on Digital Steroids! #MMchat
1:31 am thatwoman_is: RT @DebWeinstein: Same! @ken_rosen Not getting @equalman originals. TG for RTs! #MMchat
1:31 am AnneDGallaher: RT @equalman: Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:31 am MelissaNeece: RT @equalman: Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:31 am geekbabe: I tell 4k friends, they tell 4 million! RT @equalman Word of Mouth goes World of Mouth #MMchat
1:31 am AnneDGallaher: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:32 am melanie360: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:32 am brandcottage: RT @equalman word of mouth goes world of mouth. #mmchat
1:32 am ReginaM_Miller: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:32 am socialresponse: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat // agreed!
1:32 am LaurieBick: .@equalman If marketers' main job is to rate a product, is this the start of the listening process? Doesn't it begin earlier? #mmchat
1:32 am legalerswelcome: @equalman any recommendations for law firms hesitant with social media? #mmchat
1:32 am chieflemonhead: Trying to (hear) read @equalman's tweets? Read them from your home stream... Not coming up in my #mmchat stream, but definitely in my...
1:32 am SmallBizPhil: RT @annedgallaher: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:32 am piplzchoice: RT @AnneDGallaher: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising-isn't it WOMM? #mmchat
1:32 am SMSJOE: RT @equalman Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat #mmchat
1:32 am mentormarketing: RT @brandcottage: RT @equalman word of mouth goes world of mouth. #mmchat #usguys
1:32 am mikulaja: Man, this chat is hard to follow when the same @equalman msgs get retweeted 7 times! #mmchat
1:33 am ken_rosen: @equalman As you live w/ideas like pdts finding us, what's your current attitude to privacy? Outdated? Evolving? #mmchat
1:33 am TheSocialCMO: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:33 am szeliu: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:33 am eestefan: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:33 am SarahLWLee: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat /via @equalman <- Interesting stats.
1:33 am JackieCatalano: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:33 am niglesiasg: RT @mentormarketing: RT @brandcottage: RT @equalman word of mouth goes world of mouth. #mmchat #usguys
1:33 am brandcottage: @equalman 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat Do you have a source for that?
1:33 am AnneDGallaher: @dan_christ Hi Dan. #MMchat with @equalman is going crazy fast on Tweetdeck.
1:33 am SarahLWLee: Socialnomics is Word of Mouth on Digital Steroids! #MMchat /via @equalman <-- LOL! That is so true.
1:33 am keithprivette: so @equalman w/ products & services finding us what will be designed & tracked to show actual call to action to BUY when were found? #mmchat
1:33 am mentormarketing: @legalerswelcome You should touchbase with @WriterChanelle for #sm support services #mmchat #usguys
1:33 am SMSJOE: @mikulaja no kidding ! ;-) #mmchat
1:33 am DebWeinstein: Plaque-worthy! RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it #MMchat #telltheboss
1:33 am fredmcclimans: @equalman Curious to see how "products & services will find us" will play with CRM vs VRM control issue. #mmchat
1:34 am realBillBrown: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:34 am WareMalcombCMO: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:34 am legalerswelcome: @mentormarketing thx, do they focus on attorneys? #mmchat
1:34 am brettking: @equalman That's a great stat - where is it from? 78% trust vs 14%? #MMchat
1:34 am LaurieBick: RT @mediameredith: RT @equalman: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #MMchat
1:34 am Webstuffbiz: people sift through the average to find the spectacular . all we need now is the spectacular brands to find US and not the average #mmchat
1:34 am SMSJOE: good quesRT @fredmcclimans: @equalman Curious to see how "products & services will find us" will play with CRM vs VRM control issue. #mmchat
1:34 am mentormarketing: @legalerswelcome professional services #mmchat #usguys
1:34 am TheSocialCMO: Eric, you also included e-readers as part of the equation can you perhaps elaborate on the role they are playing in this case? #MMchat
1:34 am izcastillo: RT @brandcottage: @equalman 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat Do you have a source for that?
1:35 am itspurebusiness: A brand FB -Twitter-->check in with Foursquare --> Targeted ads thro FB --> Coupons twitter & 4sqare > FB/Twitter points for shop #MMchat.
1:35 am mikulaja: @Equalman & Peer recommendations can include people I know in real life or reviews online from unknowns (ie, Yelp) #mmchat
1:35 am piplzchoice: RT @fredmcclimans: Curious to see how "products & services will find us" will play with CRM vs VRM control issue. Excellent point #mmchat
1:35 am cuferg: That;s an impressive stat. RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #mmchat
1:35 am RossMartin1: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:35 am juliocblanco: @equalman Why doesn´t companies invest 50% (minimun) in digital media? #mmchat
1:35 am ckburgess: RT @fredmcclimans: @equalman Curious to see how "products & services will find us" will play with CRM vs VRM control issue. #mmchat
1:35 am VegaGerman: "@equalman: Socialnomics is Word of Mouth on Digital Steroids! #MMchat"
1:36 am Webstuffbiz: i would also like to know about e-readers #mmchat
1:36 am mikulaja: @JulioCBlanco Many companies set in old/traditional mindset of print, radio, TV, even though hard to measure results or ROI. #mmchat
1:36 am mentormarketing: Who do the other 8% trust Moms? RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #mmchat #usguys
1:36 am AnneDGallaher: RT @equalman: Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:36 am keithprivette: you may reach out to @rebekah_king on this! RT @legalerswelcome: @mentormarketing thx, do they focus on attorneys? #mmchat
1:36 am chieflemonhead: RT @equalman: Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:37 am IMPACTMKTPR: RT @SMSJOE: @equalman do you think SM guidelines are important? #mmchat
1:37 am brandcottage: RT @equalman Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:37 am ericgrospitch: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:37 am legalerswelcome: @juliocblanco depends on audience really #mmchat
1:37 am trendsbehaviour: RT @equalman: Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:37 am tatitosi: RT @equalman: Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:37 am Webstuffbiz: How are e-readers different from mobile devices in terms of content for social media #mmchat
1:37 am AnneDGallaher: @equalman Is the music intended to create an emotion/desire/response? #mmchat
1:37 am mikulaja: FYI just added Socialnomics to my amazon wish list @equalman #mmchat
1:37 am legalerswelcome: @keithprivette great thx #mmchat
1:37 am mediagofer: @equalman true dat! #MMChat
1:37 am IMPACTMKTPR: RT @LaurieBick: For those unfamiliar with Socialnomics, you might enjoy this link after #mmchat is over: http://ow.ly/36wQT
1:37 am TheSocialCMO: RT @equalman: eReaders are very social and are huge in terms of our educational advancement #MMChat
1:37 am AnneDGallaher: RT @equalman: eReaders are very social and are huge in terms of our educational advancement #MMChat
1:37 am chieflemonhead: RT @sopnic: @equalman What's your take on search engines becoming social. Bing & FB for example. Is it the next wave? #mmchat
1:38 am juliocblanco: @equalman Viral is not a strategy. Agree 100% #MMChat
1:38 am fredmcclimans: Thx @piplzchoice @ckburgess @SMSJOE - CRM vs VRM is an interesting battle that is worth participating in. #mmchat
1:38 am TheSocialCMO: RT @equalman: Now if I'm in college I can see the notes from all the A+ students via my eReader #MMChat
1:38 am p_mendicuti: RT @equalman: Viral is not a strategy. The video is about the viewer not you or the company! #MMChat. // +1000
1:38 am Webstuffbiz: do e-readers make the classroom never ending? #mmchat
1:38 am mikulaja: @equalman Aiming for viral is like trying to have a hit single- unrealistic goal & doesn't guarantee success anyway. #mmchat
1:38 am SMSJOE: what about role of privacy in products finding us? #mmchat
1:38 am legalerswelcome: yes! @AnneDGallaher: RT @equalman: eReaders are very social and are huge in terms of our educational advancement #mmchat
1:38 am TheSocialCMO: RT @equalman: As a writer I can see what people like and don't like to make the next version better ? very social #MMChat
1:39 am mnburgess: RT @equalman: eReaders are very social and are huge in terms of our educational advancement #MMChat
1:39 am SMSJOE: @fredmcclimans VRM = ? #mmchat
1:39 am MediaMeredith: RT @equalman: Books have always been inherently social (you pass them on); we will see this at all new levels once legal issue are resolved #MMChat
1:39 am DebWeinstein: "Word of mouth goes world of mouth," @equalman #mmchat #wisewords #socialnomics
1:39 am piplzchoice: RT @fredmcclimans: Thx @piplzchoice @ckburgess @SMSJOE - CRM vs VRM I see it6 more as evolution than a battle. #mmchat
1:39 am AnneDGallaher: RT @SMSJOE: what about role of privacy in products finding us? #mmchat //Is anything private anymore?
1:39 am marydpadilla: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:39 am IMPACTMKTPR: RT @brandcottage: @equalman what would say is the single most important aspect of doing social well? for a brand? #mmchat
1:39 am TheSocialCMO: And last but not least why do you think your video Socialnomics went so viral? Any lessons we can learn? #MMchat
1:39 am brandcottage: So true!! RT @equalman Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:39 am AnneDGallaher: RT @TheSocialCMO: And last but not least why do you think your video Socialnomics went so viral? Any lessons we can learn? #MMchat
1:39 am IMPACTMKTPR: RT @chieflemonhead: Wonder if #socialmedia has become the tool to launch so many other tools just to make lives easier (or more complicated) #mmchat
1:39 am pheffernanvt: @IMPACTMKTPR Thanks for sharing video link with group. Had forgotten all about it. http://ow.ly/36wQT #mmchat
1:39 am piplzchoice: RT @SMSJOE: @fredmcclimans VRM = 'Vendor Relationship Management #mmchat
1:39 am IMPACTMKTPR: RT @TheSocialCMO: How do you feel these changes in social search will impact both individuals and companies? And do you have some suggestions for us? #MMchat
1:40 am keithprivette: YES RT @fredmcclimans: Thx @piplzchoice @ckburgess @SMSJOE - CRM vs VRM is an interesting battle that is worth participating in. #mmchat
1:40 am SarahLWLee: RT @equalman: eReaders are very social and are huge in terms of our educational advancement #MMChat
1:40 am legalerswelcome: Agreed~ @juliocblanco: @equalman Viral is not a strategy. Agree 100% #MMChat
1:40 am LaurieBick: RT @equalman: Music is VERY important. Take the time to select the right track. #MMChat cc @kengrantde
1:40 am fredmcclimans: @SMSJOE Vendor Relationship Management. YOU control the vendor, the data, the process, etc. #mmchat
1:40 am TheSocialCMO: RT @equalman: Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:40 am mnburgess: "Word of mouth goes world of mouth," @equalman #mmchat #wisewords #socialnomicsRT @DebWeinstein: |
1:40 am TheSocialCMO: RT @equalman: Music is VERY important. Take the time to select the right track. #MMChat
1:40 am SMSJOE: RT @TheSocialCMO: RT @equalman: are you responding to feedback or is it crowdsouring? #mmchat
1:40 am elisatalk: RT @TheSocialCMO: Suggestion is to listen, interact, sell via social search: Passion and common sense go a LONG way! #MMchat
1:40 am retailmktg: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:40 am mikulaja: @brandcottage @equalman Single biggest thing is ENGAGE, don't BROADCAST, otherwise, you're missing the point of sm. #mmchat
1:40 am JohnMarshall78: In fact, I think it does! RT @AnneDGallaher: @equalman Is the music intended to create an emotion/desire/response? #mmchat
1:40 am TheSocialCMO: RT @equalman: Let others have the raw file. #MMChat
1:40 am ggonza74: RT @equalman: Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:41 am TheSocialCMO: RT @equalman: Do the research and dirty work that is tedious and nobody wants to do. #MMChat
1:41 am mnburgess: RT @TheSocialCMO: How do you feel these changes in social search will impact both individuals and companies? And do you have some suggestions for us? #MMchat
1:41 am DevCleary: RT @AnneDGallaher: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:41 am LaurieBick: RT @equalman: eReaders are very social and are huge in terms of our educational advancement #MMChat
1:41 am legalerswelcome: RT @mikulaja: @brandcottage @equalman Single biggest thing is ENGAGE, dont BROADCAST, otherwise, youre missing the point of sm. #mmchat
1:41 am DebWeinstein: HOT Stat! RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat #pr #b2c #brand #marketing
1:41 am SarahLWLee: I love eReaders and I use one personally. Has anyone else seen it integrated in other ways? #MMchat
1:41 am ggonza4itc: RT @equalman: Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:41 am keithprivette: Wait til the consumer comes to ur table with curated data of the buying power data they have within your product or service @shwowp! #mmchat
1:41 am SMSJOE: RT @AnneDGallaher: RT @SMSJOE: what about role of privacy in products finding us? #mmchat //Is anything private anymore?<-fair point #mmchat
1:41 am jfparent: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:41 am Webstuffbiz: data should be graphical @equalman did this . he set the stage. #mmchat
1:41 am B2CMKTGInsider: Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI http://t.co/8NaipMj #mmchat
1:41 am cswanger: Tell it! --> RT @equalman Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:41 am chieflemonhead: RT @mikulaja: @brandcottage @equalman Single biggest thing is ENGAGE, don't BROADCAST, otherwise, you're missing the point of sm. #mmchat
1:41 am piplzchoice: RT @SMSJOE: RT @AnneDGallaher: RT @SMSJOE: what about role of privacy in products finding us? #mmchat //Is anything private anymore?<-fair point #mmchat
1:41 am TheSocialCMO: OK, now we'll open up the tweetchat for your questions! @equalman will answer as many as he can in time remaining! #MMchat
1:41 am jfparent: RT @equalman: Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:41 am TomMoradpour: @equalman That point you just made is the real "why" of social media marketing #MMchat
1:42 am MediaMeredith: Interesting... #highered RT @equalman Now if I?m in college I can see the notes from all the A+ students via my eReader #MMChat
1:42 am ckburgess: RT @TomMoradpour: @equalman That point you just made is the real "why" of social media marketing #MMchat
1:42 am mikulaja: @SMSJOE @Equalman I thing expectations of privacy will continue to erode as Gen Y ages & become major purchasers. #mmchat
1:42 am chieflemonhead: If you use #sm to properly engage, you become part of the community without imposing - but, be genuine! Friends trust friends... #mmchat
1:42 am ocarcomdir: I hear you lod and clear! RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
1:42 am brandcottage: @mikulaja yes I agree. So many companies still fall back on broadcasting more than engagement. #mmchat #socialmedia
1:42 am pheffernanvt: Did others hear NPR on Conan O'Brien's Twitter-only announcement of his sell-out summer tour' No pd adv. needed. Perfect example. #mmchat
1:42 am SMSJOE: @equalman is Flipboard kind of what you are talking about ereader on steroids' #mmchat
1:42 am fredmcclimans: @TheSocialCMO @equalman "Music is VERY important" & "The video is about the viewer" are borderline #nueromarketing #mmchat
1:43 am DebWeinstein: Agreed! RT @equalman Single biggest thing is ENGAGE, don't BROADCAST, otherwise, you're missing the point of sm. #mmchat
1:43 am AnneDGallaher: @SMSJOE I love @Flipboard. #mmchat
1:43 am mikulaja: @brandcottage "Broadcasting" via Twitter/FB is self-defeating. Ignoring the potential of the medium. #mmchat
1:43 am LauraL_Williams: RT @chieflemonhead: If you use #sm to properly engage, you become part of the community without imposing - but, be genuine! Friends trust friends... #mmchat
1:43 am MrShri: @SarahLWLee how many chats are you planning to be on tonight' :) #MMchat #4sqchat
1:43 am legalerswelcome: RT @chieflemonhead: If you use #sm to properly engage, you become part of the community - but, be genuine! Friends trust friends... #mmchat
1:43 am SMSJOE: fraid so RT @mikulaja: @SMSJOE @Equalman I thing expectations of privacy will continue to erode as GenY age become major purchasers. #mmchat
1:43 am cuferg: @SMSJOE Are you using Flipboard' Thoughts' #mmchat
1:43 am Webstuffbiz: @equalman How do you separate the average from the spectacular with brands finding us. #mmchat
1:44 am JohnMarshall78: RT @SMSJOE: RT @equalman Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:44 am DanielBlog: RT @equalman: Social search eliminates multiple-individual-redundancy; in other words all of us doing the same research. #MMchat
1:44 am AnneDGallaher: Tweet wisely. RT @equalman: @smsjoe @AnneDGallaher To steal from @scottmonty "We will all have 15 minutes of privacy in the future." #MMchat
1:44 am SMSJOE: @fredmcclimans thank you sir #mmchat
1:44 am LauraL_Williams: RT @chieflemonhead: RT @equalman: Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:45 am skooloflife: just jumping in here for #mmchat
1:45 am SMSJOE: @AnneDGallaher ouch and amen ;-) #mmchat
1:45 am jasonillian: Getsocialbooks.com RT @equalman: Books have always been inherently social (you pass them on); we will see this soon #MMChat
1:45 am JoePetrusky: Glad I just found @equalman's #MMchat . . hop in folks
1:45 am legalerswelcome: RT @DanielBlog: RT @equalman: Social search eliminates multiple-individual-redundancy; in other words all doing the same research. #mmchat
1:45 am keithprivette: @SMSJOE what will increase is curation of personal buying power private data. Think CRM from Consumer to Brand - I show you my spend #mmchat
1:45 am brandcottage: @equalman so listening allows us to fail and move forward quicker' negative comments are learning opps. Love it. #mmchat
1:45 am DebWeinstein: RT @cswanger: Tell it! --> RT @equalman Viral is not a strategy. The video is about the viewer not you or the company! #MMChat
1:45 am fredmcclimans: @piplzchoice @SMSJOE The issue of "privacy rights" is a main theme of CRM vs VRM. Today we have none. Unacceptable #mmchat
1:45 am SMSJOE: RT @cuferg: @SMSJOE Are you using Flipboard' Thoughts' i am not but video seems very interesting. #mmchat
1:45 am biggreenbox: RT @SmallBizPhil: RT @annedgallaher: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:45 am Alexa_dz: RT @equalman: Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:45 am skooloflife: RT @mikulaja: @brandcottage "Broadcasting" via Twitter/FB is self-defeating. Ignoring the potential of the medium. #mmchat
1:46 am mikulaja: @jasonillian @equalman Thoughts on being able to 'lend' digital copies of books' #mmchat
1:46 am SarahLWLee: RT @equalman: @smsjoe @AnneDGallaher To steal from @scottmonty "We will all have 15 minutes of privacy in the future." #MMchat
1:46 am TheSocialCMO: RT @equalman: @brandcottage Increase your rate of failure increases your rate of learning #MMchat
1:46 am keithprivette: RT @pheffernanvt: Did others hear NPR on Conan O'Brien's Twitter-only announcement of his sell-out summer tour' No pd adv. needed. Perfect example. #mmchat
1:46 am TheSocialCMO: RT @equalman: @brandcottage Fail forward, fail fast, fail better #MMchat
1:46 am TheSocialCMO: RT @equalman: @smsjoe @AnneDGallaher To steal from @scottmonty "We will all have 15 minutes of privacy in the future." #MMchat
1:46 am piplzchoice: RT @fredmcclimans: @piplzchoice @SMSJOE The issue of "privacy rights" is a main theme of CRM vs VRM. Today we have none. Unacceptable #mmchat
1:46 am sopnic: RT @chieflemonhead: RT @mikulaja: @brandcottage @equalman Single biggest thing is ENGAGE, don't BROADCAST, otherwise, you're missing the point of sm. #mmchat
1:46 am skooloflife: the key to effective engagement is always quality over quantity (especially on twitter) #mmchat
1:46 am mentormarketing: I have to divide my attentions tonight have a cleint deadline, It was informative #mmchat #usguys
1:46 am Supervixen13: @JoePetrusky What's #MMChat'
1:46 am SMSJOE: @keithprivette makes sense like Amazon right' #mmchat
1:46 am JohnMarshall78: When someone recommend something, is the best advertisement ever! RT @equalman: Socialnomics is Word of Mouth on Digital Steroids! #MMchat"
1:46 am izcastillo: @equalman 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat Do you have a source for that'
1:47 am SMSJOE: @mentormarketing good to see you good luck #mmchat
1:47 am TheSocialCMO: RT @equalman: RT @skooloflife: the key to effective engagement is always quality over quantity (especially on twitter) #mmchat Agreed!
1:47 am AnneDGallaher: RT @equalman: @brandcottage Increase your rate of failure increases your rate of learning #MMchat | Risky on company time w/company brand.
1:47 am mikulaja: @mentormarketing Good luck! I know about multitasking... #mmchat
1:47 am SMSJOE: Good advice RT @TheSocialCMO: RT @equalman: @brandcottage Fail forward, fail fast, fail better #mmchat
1:47 am LaurieBick: RT @equalman: @brandcottage Increase your rate of failure increases your rate of learning #MMchat
1:48 am skooloflife: you can mass follow 10,000 people and get nothing, or build relationships everyday and watch the world open to you #mmchat (go with the 2nd)
1:48 am TheSocialCMO: RT @equalman: @sopnic @chieflemonhead @mikulaja @brandcottage @equalman #MMchat - exactly right! Listen first, sell second.
1:48 am JennKim: Wow! Some really great points by @elqualman for #mmchat - check out his twitter feed.
1:48 am AnneDGallaher: @equalman Any examples of "fail forward, fail fast, fail better'" #mmchat
1:48 am chieflemonhead: @equalman Good ol' Carnegie! :-) #mmchat
1:49 am LaurieBick: RT @equalman: RT @skooloflife: the key to effective engagement is always quality over quantity (especially on twitter) #mmchat Agreed!
1:49 am keithprivette: @SMSJOE amazon is one, but I can start building a better conversation by showing the brand HOW Much & WHY i buy from them #mmchat
1:49 am mikulaja: @TheSocialCMO Exactly! Listen first, sell second #mmchat
1:49 am FeloGuarin: Very true, isn't that right @CharlesCocina' RT @equalman: Music is VERY important. Take the time to select the right track. #MMChat
1:49 am ken_rosen: The Pharma credo: "Fail Quickly" RT @AnneDGallaher: @equalman Any examples of "fail forward, fail fast, fail better'" #mmchat
1:49 am SMSJOE: I assume you use it a lot. RT @AnneDGallaher: @SMSJOE I love @Flipboard. #mmchat
1:49 am SarahLWLee: @brandcottage Increase your rate of failure increases your rate of learning #MMchat /via @equalman <-That's a motto I hold personally.
1:49 am piplzchoice: RT @equalman: Listen first, sell second. - listen is not enough. You have to hear, learn and act! #mmchat
1:49 am jmjure: RT @equalman: Socialnomics = Social Commerce We will no longer search for products & services they will find us #MMchat
1:49 am cuferg: RT @skooloflife: you can mass follow 10,000 people and get nothing, or build relationships everyday and watch the world open to you #mmchat
1:50 am SMSJOE: @keithprivette but how is that different from fully participating in amazon surveys, ratings etc' not saying there aren't other ways #mmchat
1:50 am legalerswelcome: RT @piplzchoice: RT @equalman: Listen first, sell second. - listen is not enough. You have to hear, learn and act! #mmchat
1:50 am mikulaja: @SMSJOE @AnneDGallaher Just watched the vid about flipboard, wish I had an iPad so I could check it out! #mmchat
1:50 am chieflemonhead: RT @piplzchoice: RT @equalman: Listen first, sell second. - listen is not enough. You have to hear, learn and act! #mmchat
1:50 am AnneDGallaher: @SMSJOE About 50% of my sm in on Flipboard. I'm a recent iPad owner. You' #mmchat
1:51 am SMSJOE: @mikulaja me too :-( #mmchat
1:51 am SMSJOE: @AnneDGallaher Nope just PC and droid #mmchat
1:51 am kylewith: RT @equalman: Socialnomics is Word of Mouth on Digital Steroids! #MMchat
1:52 am TheSocialCMO: RT @equalman: @mikulaja @jasonillian @equalman We should see it soon #MMchat
1:52 am skooloflife: RT @kylewith: RT @equalman: Socialnomics is Word of Mouth on Digital Steroids! #MMchat
1:52 am MediaMeredith: @equalman What areas of #sm do you recommend for integration w/#highered' Student privacy is a big issue w/some platforms. #MMChat
1:52 am JoePetrusky: #MMchat - Develop relationships, connect, & care. Deliver high quality content & get it to the right people at the right times @equalman
1:52 am legalerswelcome: socialnomics is what's happening now on #mmchat with all of you.... #mmchat
1:52 am skooloflife: RT @LaurieBick: RT @equalman: @brandcottage Increase your rate of failure increases your rate of learning #MMchat
1:53 am skooloflife: effective social media marketing means a willingness to experiment #mmchat
1:53 am SMSJOE: RT@equalman: @chieflemonhead @piplzchoice @equalman #MMChat agreed you need to listen, interact, react <-- Love this #mmchat
1:53 am TheSocialCMO: RT @equalman: @chieflemonhead @piplzchoice @equalman #MMChat agreed you need to listen, interact, react
1:54 am thatwoman_is: RT @SMSJOE: RT@equalman: @chieflemonhead @piplzchoice @equalman #MMChat agreed you need to listen, interact, react <-- Love this #mmchat
1:54 am sarallenconsult: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat <I'm hearing you - Twitter peers ESP!>
1:54 am ken_rosen: Utter those magic words at an Apple store. They'll take care of it RT @mikulaja: @SMSJOE @AnneDGallaher wish I had an iPad #mmchat
1:54 am JoePetrusky: What about tracking and analytics' Best ways' #SOCmedia #MMchat @equalman
1:54 am keithprivette: @SMSJOE surveys do not give u the data of actual spend & what data point made me call to action. Opt-In w/me bringing private data #mmchat
1:54 am chieflemonhead: RT @legalerswelcome: socialnomics is what's happening now on #mmchat with all of you.... #mmchat
1:54 am thatwoman_is: RT @MediaMeredith: @equalman What areas of #sm do you recommend for integration w/#highered' Student privacy is a big issue w/some platforms. #MMChat
1:54 am SMSJOE: We need to learn to link failure (good kind) with learning instead of #FAIL #mmchat
1:54 am AnneDGallaher: RT @JoePetrusky: What about tracking and analytics' Best ways' #SOCmedia #MMchat @equalman
1:54 am mikulaja: @ken_rosen Ha, I assume they'll donate it to me' I've already given them enough money :-/ #mmchat
1:55 am chieflemonhead: Excellent point! RT @skooloflife: effective social media marketing means a willingness to experiment #mmchat
1:55 am SMSJOE: @keithprivette so you are saying more robust and interactive. #mmchat
1:55 am fredmcclimans: RT @legalerswelcome: socialnomics is whats happening now on #mmchat with all of you. <Interesting observation - predicted outcome' #mmchat
1:55 am thatwoman_is: Like Flipboard. RT @AnneDGallaher: @SMSJOE About 50% of my sm in on Flipboard. I'm a recent iPad owner. You' #mmchat
1:55 am TheSocialCMO: RT @equalman: @annedgallaher #mmchat yes, check out @garyvee episode #1 and then look at episode #505 and you will see WAY different. He learned...
1:55 am pheffernanvt: Great Q., also healthcare>RT @MediaMeredith @equalman What areas of sm you recommend for integration w/#highered? Privacy big issue. #mmchat
1:55 am DebWeinstein: SO Sad but True! @AnneDGallaher To steal from @scottmonty "We will all have 15 minutes of privacy in the future." #MMchat #braintrust
1:56 am thatwoman_is: Amen. RT @SMSJOE: We need to learn to link failure (good kind) with learning instead of #FAIL #mmchat
1:56 am MediaMeredith: RT @chieflemonhead: Excellent point! RT @skooloflife: effective social media marketing means a willingness to experiment #mmchat
1:57 am chieflemonhead: RT @thatwoman_is: Amen. RT @SMSJOE: We need to learn to link failure (good kind) with learning instead of #FAIL #mmchat
1:57 am TheSocialCMO: Thanks for joining us ALL! Your participation & feedback has been amazing And an extra SPECIAL thanks to the Erik Qualman @equalman #MMchat
1:57 am sdlcchat: @SMSJOE yes but us consumers take responsibility in equation, instead of just complaining & asking for razor thin margin deals #mmchat
1:57 am keithprivette: @SMSJOE yes but us consumers take responsibility in equation, instead of just complaining & asking for razor thin margin deals #mmchat
1:57 am LaurieBick: RT @chieflemonhead: Excellent point! RT @skooloflife: effective social media marketing means a willingness to experiment #mmchat
1:57 am alanbr82: @mikulaja listening is job one of any sales person, social is no different. #mmchat
1:57 am trendsbehaviour: RT @equalman: RT @skooloflife: the key to effective engagement is always quality over quantity (especially on twitter) #mmchat Agreed!
1:57 am tatitosi: RT @equalman: RT @skooloflife: the key to effective engagement is always quality over quantity (especially on twitter) #mmchat Agreed!
1:57 am DebWeinstein: SO Quotable! RT @equalman: Socialnomics is Word of Mouth on Digital Steroids! #MMchat
1:58 am LizTunheim: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat
1:58 am AnneDGallaher: Good point, Alan. RT @alanbr82: @mikulaja listening is job one of any sales person, social is no different. #mmchat
1:58 am legalerswelcome: media give socialnomics the outlet for collaboration, we possess the inherent knowledge to be share... #mmchat
1:58 am SMSJOE: @keithprivette makes sense, any examples? #mmchat
1:58 am Kimota: RT @sarallenconsult: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat <I'm hearing you - Twitter peers ESP!>
1:58 am mikulaja: @alanbr82 True, but too many marketers/PR ppl use social media as broadcast tool, not to listen. #mmchat
1:58 am chieflemonhead: Thanks @equalman for a great #mmchat... Super insightful, and looking forward to more dialogue!
1:58 am danperezfilms: Guess we didn't already have enough social media buzz words: Socialnomics? Oy vey... #MMchat
1:58 am JohnMarshall78: RT @chieflemonhead: Excellent point! RT @skooloflife: effective social media marketing means a willingness to experiment #mmchat
1:58 am cuferg: Gotta run..thanks to @equalman for a great chat. #mmchat
1:58 am TheSocialCMO: Join us 4 16th #MMchat @ChuckMartin1 joins us on It?s a mobile world! Sharing the latest trends & research about Social Media on the move!
1:58 am brandcottage: @mikulaja brands do a lot of both: broadcasting and engaging. It seems unrealistic to expect a brand not to broadcast some. #mmchat
1:59 am TheSocialCMO: Oh and feel free to make suggestions on future SPECIAL guests and topics, just @ msg or DM me @TheSocialCMO #MMchat
1:59 am legalerswelcome: @danperezfilms that one started it :) #mmchat
1:59 am TheSocialCMO: The transcript for tonight?s #MMchat will be posted shortly on @TheSocialCMO blog www.thesocialcmo.com/blog #MMchat
1:59 am MediaMeredith: RT @legalerswelcome: media give socialnomics the outlet for collaboration, we possess the inherent knowledge to be share... #mmchat
1:59 am mikulaja: @brandcottage No question- broadcasting=getting your message out. Ppl will be more receptive if you have a relationship w/them. #mmchat
1:59 am TheSocialCMO: Thanks everyone! Have a GREAT night and hope to see you all next week on #MMchat ! =)
1:59 am BigGirlBranding: RT @skooloflife: effective social media marketing means a willingness to experiment #mmchat
1:59 am TheSocialCMO: And it?s ALL of you the #MMchat tweeps that make #MMchat the special time it is !!
1:59 am BellGeorge: RT @sarallenconsult: RT @equalman: 78% of us trust peer recommendations only 14% trust traditional advertising #MMchat <I'm hearing you - Twitter peers ESP!>
2:00 am TheSocialCMO: Last but not least, Remember #MMchat makes Monday?s MARVELOUS!! Nite all!!
2:00 am SMSJOE: @equalman thanks for the insights! #mmchat
2:00 am AnneDGallaher: @TheSocialCMO @equalman Great conversation! I think we need Erik to return for a Part 2!! #mmchat
2:00 am piplzchoice: Thanks to everyone. It was a great #mmchat #mmchat
2:00 am keithprivette: @SMSJOE the latest product in beta right now is @shwowp - they were at techcrunch disrupt conf. CRM,VRM,Data,Social = 2way convo #mmchat
2:00 am legalerswelcome: RT @TheSocialCMO: Join us 4 16th #MMchat @ChuckMartin1 joins usbIt?s a mobile world! Sharing latest trends & research abt sm on the move!
2:00 am SMSJOE: @TheSocialCMO thanks as always for hosting great convo despite the challenges. #mmchat
2:00 am cloudspark: @equalman thanks for being with #mmchat tonight
2:01 am chieflemonhead: Thx 4 the RTs: @lauriebick @johnmarshall78 @sopnic @laural_williams @legalerswelcome @sarahlwlee #mmchat
2:01 am keithprivette: #nailONhead RT @mikulaja: @alanbr82 True, but too many marketers/PR ppl use social media as broadcast tool, not to listen. #mmchat
2:01 am SMSJOE: RT @AnneDGallaher: @TheSocialCMO @equalman Great conversation! I think we need Erik to return for a Part 2!!<- here here #mmchat
2:01 am TomMoradpour: ?@danperezfilms: Guess we didn't already have enough social media buzz words: Socialnomics? #MMchat <~ time to play social media bingo!
2:01 am legalerswelcome: @chieflemonhead and TY! :) #mmchat
2:01 am SMSJOE: @keithprivette thanks I will check it out. #mmchat
2:02 am chieflemonhead: RT @smsjoe: RT @AnneDGallaher: @TheSocialCMO @equalman Great conversation! I think we need Erik to return for a Part 2!!<- here here #mmchat
2:02 am andavip: RT @equalman: Marketers main job may be to get people rate a product ? good bad or indifferent, rate it! #MMchat
2:02 am keithprivette: So what happened to @equalman? #mmchat
2:02 am legalerswelcome: @MediaMeredith thx for RT :) #mmchat
2:02 am QSTREET: RT @TomMoradpour:@danperezfilms Guess we didn't already hav enuf sm buzz words: Socialnomics? #MMchat <~ time to play social media bingo!
2:02 am chieflemonhead: @tommoradpour Social Media bingo would be AWESOME! #mmchat
2:02 am mikulaja: Many thanks to #MMChat ppl: @SMSJOE @brandcottage @ken_rosen @mentormarketing @cuferg @fredmcclimans @qstreet & of course @equalman
2:02 am brandcottage: @equalman @thesocialcmo thanks for a great #mmchat.
2:02 am SarahLWLee: @equalman @thesocialcmo great conversations this evening, definitely learned alot. Thanks! #MMchat
2:02 am jonathansaar: new to #mmchat what's the focus?
2:03 am keithprivette: yes better convo based on facts w/a sprinkle of emotion RT @SMSJOE: @keithprivette so you are saying more robust and interactive. #mmchat
2:03 am TheSocialCMO: RT @equalman: @thesocialcmo Thanks to all!!! #MMChat
2:03 am ken_rosen: RT @andavip @equalman: Marketers main job may be to get people rate a product ? good bad or indifferent, rate it! #mmchat
2:03 am keithprivette: @SMSJOE the founders & creators may be a good fit for a discussion for #mmchat
2:03 am NirajIdea: ah just found this cool @equalman http://ow.ly/36xAD #mmchat
2:03 am SMSJOE: RT @mikulaja: Many thks to #MMChat ppl@brandcottage @ken_rosen @mentormarketing @cuferg @fredmcclimans @qstreet &of course @equalman #mmchat
2:04 am MediaMeredith: @equalman Love to know if you think #highered misses out at all due to privacy policies, I.e. no #4sq use/promotion #MMChat
2:04 am fredmcclimans: Thanks to everybody - interesting ideas to consider as we shape the future. Thx @TheSocialCMO & @equalman #mmchat
2:04 am SMSJOE: gr8t suggestion! RT @keithprivette: @SMSJOE the founders & creators may be a good fit for a discussion for #mmchat
2:04 am shannonholato: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
2:04 am QSTREET: @mikulaja I so appreciate being included! #MMChat
2:04 am ClearMedNetwork: Your thoughts? ?@ClearMedical: The latest blog from our CEO @Biebert: "The Thing about Social Media" http://t.co/E6F59z0" #mmchat
2:04 am brandcottage: Rt @equalman @sopnic @chieflemonhead @mikulaja @brandcottage @equalman #MMchat - exactly right! Listen first, sell second.
2:05 am SMSJOE: @keithprivette love the formula data with a sprinkle of emotion can i borrow it? ;-) #mmchat
2:05 am DebWeinstein: Social Rules of Engagement! RT @equalman: @chieflemonhead @piplzchoice @equalman #MMChat agreed you need to listen, interact, react
2:05 am Chicago_PR_PRO: Is SM Bingo like BS Bingo? RT @TomMoradpour: #socialmedia buzz words - Socialnomics? <~ time to play social media bingo! #MMchat
2:05 am danperezfilms: @fredmcclimans That could get embarassing...very embarassing. #MMchat
2:06 am NirajIdea: too bad i missed #mmchat, just realized @equalman was on :( , will have to catch up on the feed, love your videos Social Media Revolution 2
2:06 am AnneDGallaher: RT @equalman: @pheffernanvt @MediaMeredith @equalman all schools policies differ, but using public facebook pages is a workaround #MMchat
2:07 am SMSJOE: @ken_rosen LOL just saw your apple store quip very funny. #mmchat
2:07 am fredmcclimans: Back @ U all RT @SMSJOE: @mikulaja: Many thks to @brandcottage @ken_rosen @mentormarketing @cuferg @fredmcclimans @qstreet @equalman #mmchat
2:07 am AnneDGallaher: @ScottMonty Were your ears burning? @equalman shared your privacy quote this evening on #MMChat! Great insight!
2:08 am chieflemonhead: Alright-y folks - signing off for the evening. Thanks for a great #mmchat - catch up soon!
2:10 am talshalit: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat
2:11 am rneighbors: RT @equalman: @brandcottage Increase your rate of failure increases your rate of learning #MMchat
2:11 am QSTREET: @fredmcclimans Thank you so very much, sir! #mmchat
2:12 am rneighbors: RT @equalman: We no longer have a choice on whether we do social media, the choice is how well we do it. #MMchat