I want to Discuss in this post how to use YouTube to advertise your business
through video marketing.
The video is very viral, people love to watch videos and if
we market our business, develop or strengthen our personal branding, promote a
product or service, this tool should not miss. No doubt YouTube is the right place, no site gets more
traffic than what YouTube videos are concerned.
YouTube receives 65% of videos of the world, we can be out
of this site. It has its own keyword tool and your search engine can find
almost any video on any topic you need. If you want to deliver quality content, making videos is the
ultimate option you provide a very good traffic to your site and according to
the quality of your content will attain adequate public could become potential
customers for your business.
Fundamental Points to consider about YouTube video marketing
The following points will help you to achieve and get the most
out of your work in marketing with videos on this site:
Regularity, consistency and value
Try to make your videos are of high quality, containing good
content that is consistent with the title and the keywords they use to find
whoever you are satisfied with the response to your video.
Try to be regular, if you open a channel for your business,
you can not be around for long with a video or two, you must upload your videos
regularly, it would be nice to upload your video a specific day in the week so that your
followers know and get used to this day of the week will get fresh content from
you.
Be consistent, if you post every week, do not miss time away
on the Internet very quickly forget and if they find your content will go to
another channel if you do what he promised. You could do reviews of products or
companies, that like a lot and is also wanted.
You could also make little videos with one or two important
tips. Giving advice about your products and show your potential
customers as this will help solve their problems.
Also the video tutorials are highly sought after, made a
video tutorial on different subjects to become comfortable with, in detail,
step by step, this will be great for you to follow, generates comments and
questions (answer them) and they position themselves as an expert on the
subject. In short there are an infinite number of topics to generate
content for your video, the important thing is that you start them.
Recycle content
If you already have a blog and some time
ago that these publishing, surely you have enough content that has already
passed the first page, you could make a video of your old articles or
presentations which can convert PPT to video and back to use a content.
This is a quick way to generate content for a video and not
leave the issue into oblivion. Also you could add content to recycle or
otherwise you could point out any points that stood out more in the article,
either by questions or comments you have made in the original article or
because you feel you could give more importance and bring a bit more contained
in that important part of the article. The same can happen with any e-book or report you have
written, in this case you could simplify the issue, and go naming important
points obtaining a very good presentation.
Create the appropriate tags, descriptions and titles
YouTube is a huge search engine with its own keyword tool. If you want to make
the most of your videos, write a description of keywords, title and labels will
help you drive traffic to your videos is an easy way to get more traffic from
videos.
Use the keyword tool to help you get ideas for videos so you
have an idea of what keywords you could use and be better for the theme of
your video.
Comment and Answer with videos
This is just like blogging, commenting is
important. Leave your comments on other videos if you have a video related,
might as well mention it.
You can start discussions, but you must be careful when I
say start discussions is simply to give the owner of the video or the rest of
the audience a push to talk from their point of view on the subject, do not get
into controversies and very respectful of Either way, remember that your
reputation depends on how you show and the things you say.
This is excellent, commenting through YouTube videos is something we can
do and also help us a lot to us. Try the original video, or video you're going to answer or
offer your own version of the subject of this video has very good traffic, this
is critical because if the video that answer does not see nobody or very few
people, not really great result in traffic you can generate.
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