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Academic Branding: A 3-Step Strategy for Professional Online Publishing and Networking

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Sidneyeve Matrix
Sidneyeve Matrix

Your online presence, by design. 3-step social strategy for profs, teachers, grad students & researchers.

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AcademicBranding YourOnlinePresence,byDesign bySidneyeveMatrix
Wedon’tgetafirstchanceto makeafirstimpression. intheageofthesocialweb
digitalfootprint bydefault many educatorshavea
noteveryone’sdepartmenthomepageis anoptimizede-portfolio(likethisoneis) •PDFCV•keywords •speaker’sprofile •researchabstracts •newsmentions •socialproof value-added elements:
newtransparencies Thebestwaytocontrolwhatkindsof informationotherswillfindaboutus onlineistoprovidequalitycontentand createwell-designedprofilesourselves. ~BertalanMeskó authorofSocialMediainClinicalPractice “ “ intheageofsocialmedia
yourdigitalfootprint not bydefault,but bydesign thechallenge?tocreate
facultyusesocialmedia forself-promotionor professionalnetworking Source:2014surveyof8,000higheredfacultybyBabsonResearchGroupandPearson 55% today
insignificant◘frivolous◘egocentric◘narcissistic Source:researchbyAndyCoverdale 2012TheUniversityofNottinghamUK “personalbranding” oftengetsabadrap thatpercentagemightbehigherexcept
underbranded ormisbranded asaresult,academicsareoften Source:JournalofInteractiveMarketing,2011 studybyProfLaurenLabrecque,MarketingDept.LoyolaUniversity
adiscoverability dilemma thisresultsin
missedopportunities forcollaboration whichmeans &datasharing &speakinginvites
Source: surveyof116sciencefacultybyEmilyDarling(etal)ofSimonFraserUniversity2013 medianTwitterfollowing ! mediandepartmentsize theseresearchersfoundthe ofprofsinthis studywas 730xlargerthantheir
biggestbarriertotechadoption?time Source:InternetandHigherEducation,“Facultyinstructionalattitudes” 2011studybyJ.Ulrich&M.Karvonen,WesternCarolinaUniversity
anotherhurdle: socialmediaactivitiesunrecognizedas legitimatescholarlyoutput/impact
weneedastrategic approachto professional online publishing & networking formaximumROIin timeonline
Your profile. Publishing. Your PLN. 3stepstrategy: whattodo?trythis
improveyour personalSEO
Getyour Google+ insteadofsending searcherstoFacebook...
landingpage designapersonal yourinternethomebase forbetterSEO
yourname.com buyyourdomains (allofthem)
blogging “alivingresume” considertakingup
Academic blogs are proven to increase dissemination of economic research and improve impact. ! Source:2011researchbyDavidMacKenzieandBerkOzler, publishedbyTheLondonSchoolofEconomics Weknowthat ~WorldBankReport
freeplatform greatthemes SEO-ready
freeplatform greatthemes opensource
instead of a full website... aminimalistnameplatesite
2extraideasfordigitalassets yourlandingpage ! oh,andhere’s to addto
speaker’s page helpeventplanners findyouonline 1
testimonials bio sampletalks anatomyofa speaker’spage headshot
addCV,slides,video, tweets,sampletalks freeonline speaker’spage !
designtemplatesstartat$5
conducta personalcontent audit nextstep:
experiment with yourwork,optimizedfortheweb social publishing
image: Shereen M from flickr revise,recycle,repurpose auditexistinginformationassets statusupdates photos slides articles lessonplans rubrics
yourwork intomobile-optimized social-readyinfosnacks ! morselizing
convertthis... tovisuallycommunicatemorselsofyourwork soforexample,
tothis(thesispostcardsdesignedbymystudents)
afreetooltomakedigitalpostcards:
convertthis... findthestoriesinyourresearchdata,and
tothis
visual storytelling with research narratives
avisual research article openingup datasets
design tools free infographic
extendthelife&reachofyourpresentation publishyourslides
iPad-ready freeslidedesigntoolinthecloud
easytoread todownload toshare toembed research posters
researchposters
Firstthingpeopledoafterthey getaconnectionrequest? Lookatyourprofile.
personallearning network expandyour actionstep: &increaseROIinsocialmedia
#1sitefor academic professional networking
3upgrades foryourlinkedin profile ! oh,andhere’s
Interactwithatleastfive groupsperday.Sharean industryarticleyoufound interesting.Readother groupmembers’postsand givegoodadvice.Thenit won’tbeawkwardtosend requeststoconnect--they’ll rememberyou. groups ” ” ~YasheakaOakleyPRPro 3howaboutthose
“Beingorganizedenablesreciprocity andallowsyoutostrengthenand leveragerelationships.” ~SoumitraDutta
Ishareover20 otherbloggers contentonTwitter everyday. reciprocity
roundup
reciprocity Step1.createroundup.Step2:
PLN a great makes all the difference
Academic Branding: A 3-Step Strategy for Professional Online Publishing and Networking
Academic Branding: A 3-Step Strategy for Professional Online Publishing and Networking

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