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HOW WE IDENTIFIED THE TOP 10 INFLUENCERS IN THE SPACE

We identified all the Instagram accounts behind the top Instagram posts for a series of hashtags including but not limited to #houseplants, #houseplantsofinstagram, #plantsofinstagram, #plantlife, #plantdecor, #plantsmakepeoplehappy, #plantparenthood, #plantgoals, #plantlover, #instaplants, #plantgang, #plantsofig, #monsteramonday, #plantsplantsplants, #plantparent, #indoorjungle, #houseplantclub, #plantmom, #plantobsessed, #urbanjungle, #houseplantsmakemehappy, #boyswithplants.

We then removed accounts belonging to plant shops and businesses (such as https://www.instagram.com/thesill/), and we also excluded community accounts that repost images from other Instagram users (such as https://www.instagram.com/houseofplantlovers/).

We filled up the gaps with houseplants influencers featured on lists curated by Apartment Therapy*, ELLE Decor**, Curbed*** and NY Times****.

* https://www.apartmenttherapy.com/best-plant-accounts-to-follow-on-instagram-258905
** https://www.elledecor.com/design-decorate/trends/g19600182/indoor-house-plants-pictures-of-plants/
*** https://www.curbed.com/2016/3/22/11286326/houseplants-inspiration-instagram
**** https://www.nytimes.com/2018/11/08/style/08SILL.html

Finally, we analysed the profiles with the help of influencer marketing analytics tool HypeAuditor to identify those 10 influencers with a larger following and engagement levels.
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HOW WE IDENTIFIED THE MOST INSTAGRAMMED HOUSEPLANTS

We believe that true houseplant lovers of Instagram know their plants inside out, including their botanical name.

Starting off with a thorough list of botanical names for popular houseplants*, we searched for the hashtag associated to each botanical name to uncover those that have been shared on Instagram the most to date. Where possible we used the data from hashtags directly correlating to the botanical name, but in some cases to get the most accurate data/most common hashtags, we went with simplified versions of the names. Data gathered on 25/02/2020.

*https://www.guide-to-houseplants.com/house-plants-encyclopedia-a-z.html
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