The SEO Puzzle
VAYUO The MEDIA SEO Puzzle SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy. To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together. factors On Page Content Quality The key to a successful website is unique and relevant content. Content Research Analyze and choose the appropriate keywords for your site *Keywords Usage Do your website pages use the words & phrases you want to be found for? Include Be sure to include your targeted keywords in the meta data of your website (title, description, image, etc.) * Engagement Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited. Freshness of Content- Revise and Refresh content often. Website Coding
Use relevant and structured headings throughout the website Is Your Site Easy for the Search Engines to Read? Crawlability Make use of alt description tags for images. URL Structure Use a unique and relevant title for each page Meta Tags Site map: Keep and xml copy of your site map on your server use the proper description for all pages and submit it to the search engines (Google, Bing, Yahoo). Website Architecture "Google does not rank websites, they rank pages. Website Speed - .. Use Breadcrumb links - -.- Consider the site hierarchy ..L-. Each Category and product should have its own page -- -I Factors Social Factors Social Sentiment Social Authority Off Page Bing uses Facebook What is your social authority on the web? likes as a ranking signal for logged in users Likes Fans You Tube Friends Followers Shares How often are your posts shared? Facebook Connections Blog regularly in Google+ Plus 1's Google says it is working on using +1's as ranking signals Include unique and relevant content Social Forums Online Directories Engage in relevant Complete profile on online directory sites Followers Tweets help Google index content faster social forums Retweets How often are your posts retweeted? Website Reputation ate high quality back links directing to your website. Twitter Review Sites Google Reviews, City Search, Yelp Trust Trust from users and search Anchor Text Links Do links pointing to your pages use the appropriate keywords? engines is imperative for long term-success Link Relevancy Create high quality back links directing to your website. Link Quantity The more high quality & relevant links Domain Age How long has your site been online? pointing to your site the better. Domain Authority Strength of your website Link Quality Link from only high quality relevant websites Searcher Page Authority Strength of your internal pages Search History Consumer Online |Directories Forum Comments Reviews Personal Settings Optimized Anchor Text Links Press Personal Preference Releases Videos Search O Blog Posts Social Posts Preference T Articles : Photos www.vayumedia.com All Rights reserved 2012 Reputation Teuo. UO Page Links
The SEO Puzzle
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