Why the Reports of SEO's Death are Greatly Exaggerated

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Brendan Jackson's talk from the eircom Spiders Digital Workshop on May 15th, 2014. In my talk I'll be explaining why SEO is still very much alive and kicking and 3 simple things anyone can do to improve their organic visibility.

Marketing Technology Design

Brendan Jackson
SEO Manager, iProspect Ireland
bit.ly/SEOstillAlive
Why the reports
of SEO’s death
are greatly
exaggerated.

So, why do we still
have an SEO
department?

Year-on-year results
53%
monthly
traffic
increase
808%
return on
investment

Year-on-year results
98%
monthly
traffic
increase
366%
return on
investment

Guidelines for title tags
Unique on all pages

Guidelines for meta descriptions
Unique on all pages

One more free
tool to pull
everything
together.

Image credits
https://flic.kr/p/9zmAPp
https://flic.kr/p/aq3ojV
https://flic.kr/p/cJJJf7
https://flic.kr/p/kEL1hi
https://flic.kr/p/cnDLNw

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