The Media Futures East Africa Project, jointly implemented by the Aga Khan University’s Graduate School of Media and Communications and DW Akademie, set out to investigate the state of innovation and media viability in Kenya, Uganda and Tanzania. The research was conducted in two phases. The first phase studied the ecosystem – the political, economic, social, technological and community environment. The second phase of the research set out to examine factors at the organisational level that impact media viability and specifically analysed eight major variables which include: newsroom structure and resources, media ownership and business models, organisational capacity, innovation culture, journalism culture, financial trends and results, content quality and COVID-19. This report presents the results of that second research phase.