HOW TO USE THE GUIDE |
Dear Book Fair Chairperson: Here are suggested email templates as well as social, web, and mobile messaging to help you promote your Virtual Book Fair within your school community and beyond. First things first: Create your Book Fair homepage link using this step-by-step tutorial. You’ll need your homepage link for emails, flyers, social posts, and more! Then, if you’re in a hurry, check out our 5 Quick Tips for promoting your Virtual Book Fair! We’ve outlined the top things you can do to host a successful Fair. To use the full guide, simply copy and paste the text and images into an email or the document or publishing software you use. Then, insert the prompted text and modify any messaging to make it your own! Use as many or as few ideas as you want—you're the best judge of what your Fair needs. We hope this will help you plan and promote the Fair, to help get your kids reading and raise money for your school. Let’s get started! |
TABLE OF CONTENTS |
Messaging for Text, Calls, and PA Systems APPENDIX III: Virtual Book Fair |
📚 5 QUICK TIPS |
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Save the Date Email |
Suggested subject line: Our Book Fair Is Going Online! |
Dear Parents and Families: The Scholastic Book Fair is back! While the Fair will be exclusively held online this year, we still plan on making it a fun and joyous experience for our kids. Features include:
Save these dates and view our school’s Fair site:
Online Store: [INSERT BOOK FAIR HOMEPAGE LINK] We can’t wait to “see” you at the Fair! [BFC NAME] |
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Principal Email |
TIP: To email: Copy and paste the image + message + suggested subject line. To print: Copy and paste the image + message into a Word or other document. Suggested subject line: Shop Our Online Book Fair + Support Our School! |
Dear Parents and Families: We are working hard to keep kids reading and raise critical funds for our school with our Scholastic Online Book Fair from [INSERT DATES]! The Fair will connect your kids to notable books and inspiring characters—helping them become lifelong readers. And you’ll love the new option to experience the magic of the shopping experience through a Virtual Book Fair! Plus, enjoy these special online shopping features:
Visit our Book Fair homepage to learn more and get started with online shopping: [ADD LINK TO YOUR FAIR HOMEPAGE] Thank you for continuing to support our school. Happy reading, [INSERT PRINCIPAL’S NAME HERE] |
[School Name]’s Book Fair Book Fair dates: [INSERT DATES HERE] Shopping hours: [INSERT TIMES HERE] |
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Teacher Invite Email |
Suggested subject line: A Virtual Book Fair for Your Virtual Classroom |
Dear Teachers: The Scholastic Book Fair is back! While our Fair will be exclusively online this year, we still plan on making it a fun and magical experience for our kids. One of the Online Fair features is a Virtual Fair walk-through. Sharing this experience in your virtual classroom can help you:
Save these dates and view our school’s Fair site: Fair Dates: [INSERT START DATE] – [INSERT END DATE] Online Store: [INSERT BOOK FAIR HOMEPAGE LINK] Thank you for all you do to inspire our lifelong readers! [BFC NAME] |
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Alumni Email |
Suggested subject line: Join Our Scholastic Book Fair! |
Dear Alumni: Join our Scholastic Book Fair! Remember that joyous day? With just a few dollars in hand, you shopped at a “real store,” chose your own book, and felt independent and empowered. We’re bringing that experience to kids this year with a Virtual Book Fair. Join us, bring back the happy memories, and support your alma mater by shopping at our Fair—we get 25% back on all dollars spent! Save these dates and view our school’s Fair site: Fair Dates: [INSERT START DATE] – [INSERT END DATE] Online Store: [INSERT BOOK FAIR HOMEPAGE LINK] Thank you for your support! [BFC NAME] |
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Fair Week 1 Email |
Suggested subject line: Our Scholastic Book Fair Is Open! |
Dear Parents and Families, The Scholastic Book Fair is open! Join your kids in exploring titles and plots and discovering inspiring characters. Empower them by letting them choose the books to purchase—and bring on the joy of reading! Remember, every dollar you spend will benefit our school directly (25% back in rewards!). Be sure to visit the Fair during our allotted dates: [INSERT START DATE] – [INSERT END DATE] Some amazing features of our online store:
We can’t wait to “see” you at the Fair! [BFC NAME] |
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Fair Week 2 Email |
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Messaging for Text, Calls, and PA Systems |
Promote your Online Fair via text, phone, or PA system! Modify the text based on the medium, and ask a school administrator to get the word out! TIP: For texting parents, use URL shortener websites like Bit.ly, Tiny URL, or Rebrandly to make your Book Fair homepage link short and easy to send. You can even customize the links! For Robo-calls, direct people to scholastic.com/fair to make it easy! For in-school announcements, modify text for your student audience. |
1 Week Ahead Our school’s Book Fair is going online! From [INSERT DATES], discover new books with your kids. Bonus: Every purchase supports our school. [BOOK FAIR HOMEPAGE URL] Week 1 Experience the magic of a Book Fair from the comfort of your home with the new Virtual Fair. Check it out! [BOOK FAIR HOMEPAGE LINK] Need to refresh your home library? You’ll find fantastic new books at our Online Fair. Shop now to support our school! [BOOK FAIR HOMEPAGE LINK] Week 2 Friendly reminder: Our Online Book Fair is still open. Check out the popular new titles in our Virtual Book Fair walk-through! [BOOK FAIR HOMEPAGE LINK] There’s still time to support our school by buying books. Shop our Online Book Fair to spread the joy of reading. [BOOK FAIR HOMEPAGE LINK] 2–3 Days Before End Last chance! Our Online Book Fair ends [INSERT DATE]. Support our school by shopping for books and spread the joy of reading. [BOOK FAIR HOMEPAGE LINK] |
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Messaging for Social Posts |
Promote your Online Fair on social! Ask a school administrator to post on the school’s and/or the district’s social channels. For more ideas, go HERE. TIP: Use URL shortener websites like Bit.ly, Tiny URL, or Rebrandly to make your Book Fair homepage link short and easy. You can even customize the links! |
1–3 Weeks Ahead Our Book Fair is going online this year—with a Virtual Fair! From [INSERT DATES], discover new books with your kids. Bonus: Each purchase supports our school. [BOOK FAIR HOMEPAGE LINK] Only one week left until our Book Fair! The Fair will run from [INSERT DATES], and all purchases will directly benefit our school. Get started here → [BOOK FAIR HOMEPAGE LINK] Week 1 Our Book Fair is open! 📚Empower your kids by letting them browse and choose books in the fun, interactive Virtual Book Fair → [BOOK FAIR HOMEPAGE LINK] Keep your kids reading and our school thriving! Our Virtual Book Fair helps you do both. If you haven’t already done so, check it out! [BOOK FAIR HOMEPAGE LINK] Week 2 Need to refresh your child’s home library? There are fantastic new books at our Virtual Fair. 📖 Shop the fun Virtual Fair experience to find more! [BOOK FAIR HOMEPAGE LINK] Reminder: Our Virtual Book Fair is still open. Check out the popular new titles added since your last visit! [BOOK FAIR HOMEPAGE LINK] 2–3 Days Before End Last Chance! Only [INSERT #] days left to shop at our Book Fair. Support our school and spread the joy of reading! [BOOK FAIR HOMEPAGE LINK] |
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Messaging for Website Posts |
Promote your Online Fair on the web! Ask a school administrator to post on the school’s and/or the district’s social homepage. TIP: Use URL shortener websites like Bit.ly, Tiny URL, or Rebrandly to make your Book Fair homepage link short and easy. You can even customize the links! Choose a fun graphic to share with the copy: |
For the school homepage: [INSERT SCHOOL NAME] invites you to shop our Online Book Fair and support our school! The Fair runs from [INSERT DATES]. Our Fair will feature a Virtual Fair walk-through so you and your kids can experience the magic of the school shopping experience: Browse titles by grade, meet popular authors, and much more! All purchases will benefit our school directly (25% back in rewards!). Don’t miss these two weeks of events, fun, and books. [BOOK FAIR HOMEPAGE LINK] For the district homepage: [INSERT SCHOOL NAME] invites you to shop the Online Book Fair and support their school! The Fair runs from [INSERT DATES]. Our Fair will feature a Virtual Fair walk-through so you and your kids can experience the magic of the school shopping experience: browse titles by grade, meet popular authors, and much more! All purchases will benefit [INSERT SCHOOL NAME] directly (25% back in rewards!). Don’t miss your chance to shop affordable books and support [SCHOOL NAME]. [BOOK FAIR HOMEPAGE LINK] |
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APPENDIX I: |
Here are some additional tips and resources to help you promote your Online Book Fair on social media! NOTE: Post photos of children only with their family’s permission, of course! |
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APPENDIX II: |
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BOOK + READING EVENTS During your Online Scholastic Book Fair, host special online events with students using platforms like:
Host a virtual “Parents Night,” with fun, book-related games for the whole family! It’s a great time to remind parents how their purchases directly benefit the school. Host “story hours” with your school librarian, featuring books or series that students can buy at the Fair. This is a great way to build excitement with children! Host a “Trivia Night” to engage your wider school community—especially alumni! The trivia can be related to popular books throughout the years or facts about your school, your neighborhood, or your town. To build excitement, give invitees a link to view your Virtual Fair. Host a literary drive to raise money to buy books for your school and students in need—a great way to reach alumni or those in your community who want to donate money to education and literacy programs. SPIRIT WEEK Hold a Book Fair “Spirit Week,” with new activities each day to celebrate books, characters, and reading, such as:
STUDENT CONTESTS + GIVEAWAYS Use Scholastic Dollars™ to purchase books as prizes for contests and giveaways, such as:
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APPENDIX III: |
A VIRTUAL BOOK FAIR? WHAT IS THAT? Now showing at a computer screen near you: the Scholastic Virtual Book Fair! It’s a new, interactive experience, offering a virtual walk-through shop with premium titles. Your school community will feel like they are at a real-life Book Fair—from the comfort of their home! They can shop directly in the Virtual Book Fair experience. And best of all? Your school will earn the same rewards whether families shop in the Online Store OR at the Virtual Fair! WHAT ARE THE FEATURES OF THIS FAIR? We’ve made our standard Virtual Book Fair even more interactive and fun! Here’s what your families will be able to do: Walk through a Virtual Book Fair Shop on any browser or device. Interact with exclusive author and video content. Browse more than 200 of our top-selling books and add to their carts (you can buy directly from the Virtual Book Fair experience!), then link back out to the full portfolio of more than 6,000 books available in the Virtual Fair. Experience a store-in-school by navigating their way through the titles and sections, all with the look and feel of the Scholastic Book Fair they know. HOW DOES IT WORK? Entry to Portal: From your school Book Fair Homepage, families can shop directly or “walk” into the Virtual Book Fair experience. While in Portal: Families can navigate with just a mouse through the experience, run in browser, and even watch some author content and media-rich moments. This experience will give them the feeling of the Fair they know and love! HOW DO I GET THE WORD OUT? The Virtual Book Fair provides the magic of an in-person Book Fair, and we know you’ll want to spread the joy! This guide provides ideas on how to boost excitement and help families navigate the experience. We recommend promoting the Fair beyond your school community—to your neighborhood, city, and school alumni. Share the fun with all who remember and love the Scholastic Book Fair! | |
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APPENDIX IV: |
SET UP YOUR HOMEPAGE LINK IN 4 EASY STEPS STEP 1 . Click here to sign into your Chairperson Toolkit 🔧 🖥 STEP 2 . On the Welcome to My Fairs Summary page, find your Online Book Fair and click the GREEN Confirm This Fair button. ✅ STEP 3 . Accept your Certificate of Agreement, which will bring you to your My Book Fair at a Glance page. 🛒📚 Scroll down to Section #3: ADVERTISING. That’s where you’ll find your very own Book Fair homepage link! This link is where your families will need to go in order to shop at YOUR STORE. You’ll paste this link into every part of this document that prompts for the [BOOK FAIR HOMEPAGE LINK]! Copy and paste the link into any other documents, flyers, emails, social posts, etc.
STEP 4 . Now that you have your Book Fair homepage link, use it with this timeline and guide to promote your Book Fair! 🎉 | |
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