ABCD
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Webinar Checklist
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This template was created by Pranav Divakar to help you plan & execute your webinars better! Got questions? Tweet @divakarpranav
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Webinar TITLE
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Pre Webinar - Ideation
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Research on the potential topic
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Write a draft of the topic & a potential Title
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Identify list of potential Speakers
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Identify Moderator
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Write/ Speak to the speakers about the webinar
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Finalize the Speaker/s
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Block the date
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Select the Time (Choose the Time Zone carefully)
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Decide on the length of the webinar - 30m, 45m, 60m
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Decide on the webinar hosting tool/platform
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Title of the webinar
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Pre-Launch (Announcement)
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Create a landing page
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Get the speakers social media handles
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Get speakers headshots & bios
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Design the cover image
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Choose what information do you want to collect on registrations
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List down what viewers will gain from the webinar
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Create content for the landing page
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Select Images for the landing page
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Market Promotion
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Post it to Webinar Listing Sites
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Ask the speakers to share the social media posts
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Get video snippets of the speakers
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Create an email invitation
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Invite all existing users/clients personally
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Create Social media posts for all channels
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Create a Social media calendar
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Website
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Promote it on a Hello Bar
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Implement an Exit-Intent Pop-up
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Promote it in Your Thank You Pages
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Write a Blog Article
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Put a Call-to-Action at the Bottom of Your Blog Articles
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Marketing Campaigns
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Use Paid Social Ads
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Use an Influencer!
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Employ an Email Workflow
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Promote it in Your Email Signatures
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Create a Teaser Video
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Invite potential prospects by personlized emails & phone calls
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Webinar - Rehearsal
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Do a dry run along with the speakers & moderators
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Have questions to speakers ready
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Create the deck & present to all the speakers before-hand
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Email Drip Campaigns
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Create Email Drip workflow
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1. Registration Confirmation Email as soon as a person registers for the webinar. Include a Calendar invite
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2. 1 Day before - Send a reminder about the webinar & get people to invite their colleagues
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3. 1 hour before the start - Remind registered attendees about the webinar & inform the key takeaways in store
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4. 5min before the start - Email with link to logon to the webinar.
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5. 1 day after the webinar - Thank attendees who logged on, Send a recorded video to registrants who couldn't attend.
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Post Webinar
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Create a metric report on key numbers
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Asses thing that could be done better next time
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Thank the speakers & moderators
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Write a blog on what was spoken during the webinar, link back to the recording.
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Use video snippets from the webinar to post on social media. Redirect people to the recorded webinar.
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