Infographic: Shopping Made Easy on Mobile

Shopping has become an art form, based more in the science of bargains than the wild freedom of impulse buys. Before you even walk into a store, it's likely you've already done some on-the-go research — perhaps in the parking lot of the department store or during a pre-shopping-spree lunch — deciding exactly what you want, where to find it, and how much costs.

Forty-five percent of all consumers use smartphones for in-store product browsing, Voucher Codes Pro said in an infographic (see below), tipping almost as many who leave a store without making a purchase, because of what they discovered on their phone.

Comparison shopping is also a popular way to manage spending, or just ensure that you get the best bargain possible. Eyeing that Blu-ray player at Best Buy, but worried you're missing a better price somewhere else? Just whip out your smartphone and check prices at other retailers, like 49 percent of Americans. According to Voucher Codes Pro, more than 50 percent of men do just that, while standing right next to the Blu-ray shelf; almost 40 percent of women do, too.

A whopping 64 percent of people say they have actually changed their mind about buying something after comparing prices on their mobile phone. Meanwhile, 70 percent admit to having changed their final purchase as a result of reading online reviews while in the store.

Similarly, the practice of "showrooming" is becoming more popular among shoppers, who visit a store to check out a product, then purchase it online from home. Voucher Codes Pro reported that 43 percent of U.S. adults partake in "showrooming."

Not everyone takes their business elsewhere, though, after checking their smartphone. One in four people were actually inspired to visit a particular retailer after seeing an advertisement or recommendation on their phone.

Voucher Codes Pro also pointed out that a majority of shoppers use their phone to conduct an Internet search about products; 25 percent scanned a product in-store to find more information about it. Mobile phones continue to eat away at face-to-face social interactions, as displayed by the vast discrepancy between the reported 71 percent of shoppers who use their smartphone to find a store with a certain item in stock, and the measly 17 percent of people who prefer to get their information by directly speaking to a store employee.