1. About Adrian

    Hi there,

    I’m a freelance digital strategy consultant who’s really into cycling.

    From 2007 to 2016 I worked for the global conservation charity WWF (pandas, not wrestlers) on major digital campaigns like Kill The Trade, Virunga, Endangered Emoji and I created and ran the 2014 charity partnership between WWF and the Garmin-Sharp pro cycling team. I’ve also managed major infrastructure projects, delivering a major site redesign and CMS migration, two new intranets and run the digital content teams for WWF-UK and WWF International.

    After leaving WWF I had the fun of working freelance for clients including The Royal Foundation, Pernod Ricard, Sightsavers, New Philanthropy Capital (via Hactar), Natoora, WWF and Raising IT. Then a couple of years at Hootsuite as their Industry Principal for the EMEA region, giving the big picture of social media’s value to executives at their big customers. Now I’m back freelancing, as a part-time head of digital for a variety of philanthropic foundations and a startup.

    Right now my favourite subjects are campaign strategy, social analytics dashboards, social CRM, social listening and emoji (🐼🚴👍). 

    I’ve given talks at conferences and events like SXSW, Social Media Week and NFPtweetup on topics including social strategy,  social media for internal comms, virtual reality for good and many of my work projects. 

    In my spare time I ride, and occasionally race, bikes with Velo Club Godalming and Haslemere. I have two kids, a labradoodle and a wife who thinks I have too many bikes. I live in Godalming, Surrey.

    You can see more of my work and personal stuff, and contact me directly, here:

    NOTE: If you’ve got here from Twitter, thinking that I’m anything to do with the Amsterdam Dance Event, or I’m an Indonesian person called “Ade”, then you’re probably in the wrong place.