But what do you do if you lose your way? It happens to even the most seasoned writers sometimes. You set out with the best of intentions, and suddenly find that you're not sure where to go next. Is this really the best lead? Is my ask as compelling as it could be? Am I making the case I need to make in a way that will inspire a donor to reach for her credit card?
To fend off my own cases of Aimless Letter Syndrome, I like to keep a few articles chock-full of how-to tips bookmarked. As I said on Day 1, I love a good refresher course!
Check out these rules by fundraising veteran Mal Warwick to help you get back on track when you wander off course.
And even though I write for nonprofits, I love these sales letter tips and these to remind me of the basics of persuasive writing.
But sometimes the most helpful thing I can do when I get stuck is to take a step back and re-find my passion. Because ultimately, it's your own passion for the work you're trying to do that will inspire others to help you do it.
And since I love a good refresher course -- and to learn new things! -- tell me what your favorite tips for writing good fundraising copy are in the comments section below.
No comments:
Post a Comment
Questions? Comments? Concerns? Compliments? Post 'em here!