Blogs can build their own Site Memory button to include as a part of their sites. The resulting button will let users clip, save and tag individual blog posts and articles into Evernote. The idea is to let readers save their favorite content in a faster and more convenient fashion.
Once a publisher adds a Site Memory button, Evernote users can simply click it to clip page content. It's a three-step process to click, clip and save, during which the user can customize clip fields such as "title" and "destination notebook" before saving. The saved clip is then added to users' Evernote accounts and becomes accessible anywhere they choose to use the application.
The buttons even enable users to check out all previously saved content from a publisher, essentially providing quick access to a user's favorite posts from the site in question.
Evernote users can already clip entire web pages or chunks of content using the Evernote bookmarklet, but the experience is less than ideal when it comes to individual blog posts. Extraneous content, including style elements and comments, tends to get pulled in as well. Site Memory buttons will not only resolve this problem for the Evernote user, but promote content saving.
During the Site Memory button creation process, publishers have the option to specify the region of the page that is clipped and associate an URL with it. They can also suggest a title, tags and a destination notebook for the clip. The point is to build a button that will help readers save only the content they want in the span of a few seconds.
Publishers can optionally choose to join Evernote's affiliate program and use the buttons to recruit new Evernote customers. Affiliates make a cut of the action when Evernote users who joined through the affiliate upgrade to premium accounts.
The buttons will even allow Evernote to track content and sites its users deem save-worthy. It will use that data to track user behavior in aggregate and publish reports on the most popular sites.
Just last month, Evernote surpassed four million users, adding one million users in 108 days. The publisher-friendly Site Memory button, if adopted, could help Evernote reach even more potential users across the web and likely speed up membership growth.
