SXSW 2019

The Birth of a New Creative Agency

Description:

Unilever is cutting half of its creative agencies and Procter & Gamble is on track to reduce its agency roster by 80%. As agencies continue to consolidate and lose major brand clients, marketers are turning to new models and sources for content creation, testing and distribution. This session will explore the disruptive content tactics that are rocking the agency world, enabling CPG brands to cut bloat and drive greater impact from their media spend.

Other Resources / Information

http://www.linqia.com/insights/how-coca-cola-and-adobe-are-crowdsourcing-social-content/

Takeaways

  1. What types of disruptive content tactics can brands leverage to fuel their content and distribution strategies?
  2. How can brands test and learn from new methodologies to best inform the distribution of nuanced messages in all aspects of their media mix?
  3. What efficiencies can brands capitalize on to increase ROI and drive greater impact from their media spend?

Speakers

  • Daniel Schotland, Chief Operating Officer, Linqia

Organizer

Diamond Sorsby, Communications Manager, Linqia

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Advanced
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