The public image of US CEOs and other business leaders is in the basement along with the general perception of corporations. The idea that what is good for business is good for America seems a distant memory. The belief that corporate lobbyists are subverting the public interest is widespread, outrage over executive compensation is palpable, and shareholder performance, the sine qua non for US business, has been a complete dud, reporting a net decline over the past decade and the 2nd worst performance among developed countries. Especially when so many continue to suffer from the Great Recession, there is a hunger for organizations that are doing some good for society.