Our talk at Social Media Week Barcelona 2014 to a brilliant audience at the Mobile World Centre.
We stepped past the 'content is king' mantra and talked about how to consistently light up Social Streams in the right way? Starting from branding and storytelling from a social perspective, we talked through the highlights (and lowlights) of social content marketing, and shared our technique of using the open graph to inform conversation maps - A technique we call Interest Mapping.
4. ER
SE
ED
INT
ING
WHAT DO WE DO?
ES
TM
AP
PIN
ST
G
TOOLS & REPORTING
DATA
CAMPAIGNS
CREATIVE
CO
NT
IGH
INS
G
(A data-fuelled creative start-up)
DIN
AN
TS
BR
ICS
YT
L
NA
A
GY
TE
RA
EN
T
5. WHAT IS THIS TALK ABOUT?
BRANDS
IDEAS
TOOLS
2014
(not 2010)
THIS TALK
thishe.re | @thishere
XX
6. WHAT IS THIS TALK ABOUT?
BRANDS
IDEAS
TOOLS
2014
(not 2010)
THIS TALK
thishe.re | @thishere
XX
17. ATTENTION IS EVERYTHING
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18. HOWHOWYOUCUT CUT
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30. “THE ART OF CONNECTION IS BRAND VOICE.”
“Having a brand voice, means
staying true to that, across media,
across audiences, and if you’re a
global brand, across geographies
too.”
Jason Baer, siegel+gale
47. “I SUPPOSE IT IS TEMPTING, IF
THE ONLY TOOL YOU HAVE IS A
HAMMER, TO TREAT EVERYTHING
AS IF IT WERE A NAIL.”
!
!
- ABRAHAM MASLOW.
Photo: Frank B. Gilbreth
56. TALK ABOUT TOPICS IF YOU HAVE:
•
The Right
Your area of expertise (a problem you’re
trying to solve)
!
•
Commitment
Contribution, sponsorship
!
•
Passion
Brands have passions too
60. B
SEVEN FOR ALL MANKIND
A
FIXED GEAR
JOHN FREIDA
ROCHAS
PRIMARK
ACCESSORIZE
HOLLISTER
MOTEL ROCKS
EAST ENDERS
LONDON
COLLEGE OF
FASHION
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BELSTAFF
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LONDON
ART
GALLERIES
3.1 PHILLIP LIM
PARIS FASHION WEEK
ENGLAND
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TEAM
GRAZIA
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LIPSY LONDON
RIMMEL
LONDON
GLAMOUR
JEFFREY
CAMPBELL
SHOES
MISS SELFRIDGE
LANVIN
E
ENGLAND
FOOTBALL
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DAZED AND CONFUSED
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61. B
TYPOGRAPHY
CENTRAL ST
MARTINS
COLLEGE
A
FIXED GEAR
RAY BAN WAYFARER
CANNES FILM
FESTIVAL
STREET ART
BAPE
INGMAR BERGMAN
FASHION
PHOTOGRAPHY
HOT RODS
GQ
TRAVELLING
VICE MAGAZINE
INSTAGRAM
TATE MODERN
ANDY WARHOL
CAFE RACERS
KEITH HARING
PAGANI
TRIUMPH
E
COOKING
HOUSE MUSIC
FUNK & SOUL
FORMULA 1
D
C
62. INTEREST AND TOPIC MAPPING
NEW TECHNIQUES
Fashion
Photography
Motoring /
Cycling
TRIUMPH
HOT RODS
PAGANI
F1
Urban
Culture
Art & Design
TYPOGRAPHY
INSTAGRAM
RAY BAN WAYFARER
FIXED GEAR
CAFE RACERS TRAVELLING
GQ
FASHION PHOTOGRAPHY
Film
TATE MODERN
STREET ART
CENTRAL ST MARTINS COLLEGE
VICE MAGAZINE KEITH HARING
BAPE
HOUSE MUSIC
FUNK & SOUL
ANDY WARHOL
INGMAR BERGMAN
CANNES FILM FESTIVAL
63. INTEREST AND TOPIC MAPPING
NEW TECHNIQUES
AUDIENCE + INTEREST + STORY + FORMAT = IDEA
64. INTEREST AND TOPIC MAPPING
NEW TECHNIQUES
AUDIENCE + INTEREST + STORY + FORMAT = IDEA
E.G
NEW YORK
HIPSTERS
URBAN
CULTURE
INSTAGRAM
VIDEO
?
65.
66.
67. AND IF YOU WANT
YOUR AUDIENCE TO
KEEP COMING
BACK…