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Luc Dupont
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1001 trucos publicitarios (Spanish Edition) Paperback – November 15, 2004

Spanish Edition by Luc Dupont (Author)
4.8 4.8 out of 5 stars 9 ratings
See all formats and editions
Una fuente practica, eficaz y de facil consulta para saber que tipos de herramientas, estrategias y tecnicas utilizan en cada campana publicitaria para lograr el exito. Este manual practico para crear anuncios que vendan, se ha convertido en la biblia del mundo profesional de la publicidad y el marketing en los paises de habla francesa e inglesa.
Previous page
  1. Print length
    249 pages
  2. Language
    Spanish
  3. Publisher
    Editorial Lectorum
  4. Publication date
    November 15, 2004
  5. Dimensions
    6.75 x 0.5 x 9.25 inches
  6. ISBN-10
    9707320834
  7. ISBN-13
    978-9707320833
  8. See all details
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The Amazon Book Review
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Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

Un libro unico en su genero -- Claude Cosette, Cosette Communication Marketing

About the Author

Luc Dupont (Francia) es porfesor de publicidad en la Universidad Laval.

Product details

  • Publisher ‏ : ‎ Editorial Lectorum; Primera edicion edition (November 15, 2004)
  • Language ‏ : ‎ Spanish
  • Paperback ‏ : ‎ 249 pages
  • ISBN-10 ‏ : ‎ 9707320834
  • ISBN-13 ‏ : ‎ 978-9707320833
  • Item Weight ‏ : ‎ 1.05 pounds
  • Dimensions ‏ : ‎ 6.75 x 0.5 x 9.25 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 9 ratings

About the author

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Luc Dupont

Luc Dupont

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Luc Dupont has written seven books on advertising and media, including 1001 Advertising Tips and Images that Sell. Having worked in advertising at Cossette Communication-Marketing, he became a professor at the University of Ottawa’s Department of Communication in 2002.

Luc Dupont regularly collaborates with media on issues pertaining to marketing, communications, new media and images.

Each year he gives many conferences and training sessions at firms like RE/MAX, Farm Credit Canada, the Canadian Council of Grocery Distributors (CCDA), Sobeys, the International Council of Shopping Centers (ICSC), the Bicycle Trade Association (BTA) and the Government of Canada.

In 2004, he won the University of Ottawa Rector’s Award for his involvement in media and the community. In 2014, he won the University of Ottawa’s Faculty of Arts Excellence in Teaching Award.

Customer reviews

4.8 out of 5 stars
4.8 out of 5
9 global ratings

Top review from the United States

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Andrew loomies
4.0 out of 5 stars Es bueno.
Reviewed in the United States on October 9, 2010
Verified Purchase
Es un libro sencillo y facil de digerir.Tiene ejemplos precisos para alcanzar ,hasta cierto nivel ,un buen manejo en el desarrollo de ideas para los medios publcitarios enfocados a una marca o un producto.Recomendado.
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