Alfred A. Knopf
Alfred A. Knopf


  • "Publishing Then and Now: 1912-1964."

  • "Some Random Recollections: An Informal Talk Made at the Grolier Club, New York, October 21, 1948."

  • "Dwig and the Borzoi."

  • "The Borzoi Credo"

     

     

     

     

     

     

     

     

     

  •  

     

     

    A HISTORY | ABOUT THE BORZOI READER ONLINE
    KNOPF AWARD WINNERS | FROM THE ARCHIVES



    The Borzoi Credo

    I believe that a publisher's imprint means something, and that if readers paid more attention to the publisher of the books they buy, their chances of being disappointed would be infinitely less.

    I believe that good books should be well made, and I try to give every book I publish a format that is distinctive and attractive.

    I believe that I have never published an unworthy book.

    I believe that a publisher has a moral as well as a commercial obligation to his authors to try in every way to promote the sales of their books, to keep them in print, and to enhance his author's prestige.

    I believe that a review by an incompetent critic is a sin against the author, the book, the publisher, and the publication in which the review appears.

    I believe that the basic need of the book business is not Madison Avenue ballyhoo, but more booksellers who love and understand books and who can communicate their enthusiasm to a waiting audience.

    I believe that magazines, movies, television, and radio will never replace good books.

    Appeared originally as an advertisement in The Atlantic Monthly, November 1957.