The 2010 World Cup is officially underway and football fever is taking over the interwebs. In order to make it easier to follow news and updates about specific teams and matches, Twitter has launched a brand new World Cup portal page.
The new page is smartly designed, displaying upcoming matches, the most interesting tweets (as determined by Twitter's algorithm) and Twitter staff picks for relevant users to follow.
By clicking on a country's flag, you can view its upcoming matches and also a stream of tweets about that country. If you click on a match, you can see specific tweets related to that match.
Twitter filters the tweets using hashtags like #fifa and a country's three-letter abbreviation. This works well for matches that are taking place right now (currently South Africa versus Mexico), but it can be problematic with future matches because of hashtag spammers. We expect that this will be worked out as time goes on.
While there are still plenty of other fantastic ways to follow the World Cup on Twitter, Twitter's official page shows off an elegant, easy-to-use option.
How are you following the World Cup online?
Image courtesy of iStockphoto, kevinjeon00