5 content marketing mistakes on your corporate blogs
•
0 likes•165 views
Imagine… fresh traffic to your corporate blog more targeted visitors higher conversion rates turning your corporate blog into an asset and not the liability that it already is,
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
5 content marketing mistakes on your corporate blogs
- 1. Do You Hurt Your Business By Making These 5 Content Marketing Mistakes On Your Corporate Blogs? Paul Adedoyin
- 2. Imagine… fresh traffic to your corporate blog more targeted visitors higher conversion rates turning your corporate blog in to an asset and not the liability that it already is, Here are 5 types of content missing from your content that is hurting your corporate blog and your business and what you should do about it. 1. Lack Of Fresh Content Here is your chance to get more juice from the search engines, search engines love fresh content. The fresher your content is, the greater the chances of your corporate blog being found by people who need your services or want to connect with your brand through your blog. This of course leads to more engagement for your brand once they subscribe to your blog through your newsletter. A way to create fresh content is to train and assign one of your interns and staff writers to regularly update your blog or by hiring a ghost blogger to do so on your behalf. Another way of keeping your corporate blog with fresh up to date content is by connecting your social media feeds with your blog. 2. No Videos
- 3. The essence of a good video is to communicate in another form. Different people understand concepts or ideas in a different format. For some it is content in written format, for some it is video, while for some it is visual (infographics). This post explains in greater detail how to create an engaging video. You don’t just create a video and sit on it you have to share it to help people in your best way and for them to know more about your brand. Two free video sharing sites are youtube and vimeo, use the right keywords and have your video viewed by thousands. One key fact to keep in mind is that the length of an ideal video must not be longer than 3 minutes. 3. Not Having A Review Post According to the thesaurus, a review is “a critical assessment of a book or another product”. the reason for doing a review is simple – traffic. This traffic comes mostly from the search engines. When people type “book or product + review” in the search box, your blog comes up as part the search results. A review must follow a proper format, here it is; Introduction of the product (book or video or software) Introduction of the creator of the product Summary of what the product has to offer Summary of your positives about the product Summary of your negatives about the product Your recommendation about the product – whether or not your audience should buy Lastly, provide the link to the product – this may or may not be your affiliate link
- 4. A way to lend credence to your review is to interview the author or create a video for the product – if it is a physical item. 4. No Step By Step Guides This is self – explanatory enough. A step by step guide provides the content in an action step. People love action step guides. 5. No Lists Guide Here is what Jon Morrow of Boost Blog Traffic has to say about list post: “Of all the popular posts … published at Copyblogger, more of them have list headlines than any other format. The same is true for social bookmarking sites. Just glance at the front pages of Digg and Delicious, and you'll see they are dominated by list headlines. The truth is, if you're not writing at least one list post per week, you are missing out on traffic. They are *that* powerful.” Examples of this abound. 7 Pitfalls You Are Making When Using A Press Release Distribution Company 3 Major Reasons Why Corporate Organizations Fail In Blogging These are just examples. The reason for having list content is that they are loved by all types of audience. to create a list post, use the headlines in the examples above as a guide. This post you are reading now is also a list post.
- 5. In the above headline examples above, you have a number and a topic. For your list post, it is best you have a detailed list post and a long list. It has been proven that these are the types that work best. Help others become better content providers by… Sharing this post Resources: Paul Adedoyin is a freelance content writer for hire who help small and medium sized businesses bond with their audience using power of the written word to increase their profits. He is available for your ghost writing, ghost blogging, sales letter writing, copywriting, product description writing, product review writing, article writing, press release writing and blog posts. With his help through his services, small and medium sized businesses are able to bond with their audience using power of the written word to increase their profits. Click Here To Hire Him. Connect with him on google+ here More Resources: Check out and share my other posts here; Top 4 Questions To Answer When Working With A Professional Copywriter 7 Pitfalls You Are Making When Using A Press Release Distribution Company 3 Major Reasons Why Corporate Organizations Fail In Blogging Online Copywriting: 5 Cogent Frequently Asked Questions About The Post Script