Training - Online

Data 360 Live & Recorded Webinar 8/13 – 8/16

Aug 13-16, 2018 / 12:00 pm – 1:30 pm EST

$399 - Non-Members
$299 - IAB Members
$199 - IAB Digital Certification Holders
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      Overview

      Master Data-Driven Marketing with Data 360 44 percent of marketers aspire to transform their businesses into “extremely” data-driven companies by 2019, but only 9.8 percent of them would describe their organizations as “extremely” data-driven today, according to IAB’s 2018 Data-Centric Organization study. IAB’s Data 360 course teaches you the tools and best practices you need to leverage audience data and build a true, 21st century, data-centric organization. About the Course This 4-... Read More

      Agenda

      Agenda

      Webinars: 12pm-1:30 pm ET, August 13 – 16

      Session 1: Monday, August 13 (12-1:30 pm ET)

      Course Introduction: Diving into the stages of the data lifecycle
      Data Collection: Business cases

       

      Session 2: Tuesday, August 14 (12-1:30 pm ET)

      Data Collection Continued: How companies aggregate data points from all relevant channels
      Data Processing: Normalizing and storing data for multi-purpose use

       

      Session 3: Wednesday, August 15 (12-1:30 pm ET)

      Data Processing Continued: On-boarding and matching, modeling and segment creation
      Data Activation: Making data actionable across diverse systems and multi-channel business use cases

       

      Session 4: Thursday, August 16 (12-1:30 pm ET)

      Data Control: Data rights usage, legal policies, regulatory and other operational considerations
      Organizational Readiness: People, process and skills needed for success in market

       

      Webinar log-in information will be emailed within 2 business days of the session start date.