Webinars: 12pm-1:30 pm ET, August 13 – 16
Session 1: Monday, August 13 (12-1:30 pm ET)
Course Introduction: Diving into the stages of the data lifecycle
Data Collection: Business cases
Session 2: Tuesday, August 14 (12-1:30 pm ET)
Data Collection Continued: How companies aggregate data points from all relevant channels
Data Processing: Normalizing and storing data for multi-purpose use
Session 3: Wednesday, August 15 (12-1:30 pm ET)
Data Processing Continued: On-boarding and matching, modeling and segment creation
Data Activation: Making data actionable across diverse systems and multi-channel business use cases
Session 4: Thursday, August 16 (12-1:30 pm ET)
Data Control: Data rights usage, legal policies, regulatory and other operational considerations
Organizational Readiness: People, process and skills needed for success in market
Webinar log-in information will be emailed within 2 business days of the session start date.