Minimalist effect in the maximalist market
In 2010, Mehmet Gözetlik affected the whole world by his project called, ‘Minimalist effect in the maximalist market’. In his project which produced by an artistic inquisitiveness, he shows that simplicity has been transformed to necessity to 21st century people that disturbed by big amount of data.
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When Starbucks changed their logo in January 2011, international publications such as adage.com, the Washington Post associated it with his project. In the end, It is exhibited in the “Reason Design Emotion" sub-theme of the Beijing International Design Triennial
with many international designers including Naoto Fukasawa, Zaha Hadid, Ross
Lovegrove, Marc Newson, Norman Foster and Philippe Starck.
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In 2013, 3 years after creation of this project, it has been a source of inspiration to ‘No Noise Campaign’ of Selfridges, a chain of high end department stores in UK.
© 2010 / 2011
In 2010, Mehmet Gözetlik affected the whole world by his project called, ‘Minimalist effect in the maximalist market’. In his project which produced by an artistic inquisitiveness, he shows that simplicity has been transformed to necessity to 21st century people that disturbed by big amount of data.
-
When Starbucks changed their logo in January 2011, international publications such as adage.com, the Washington Post associated it with his project. In the end, It is exhibited in the “Reason Design Emotion" sub-theme of the Beijing International Design Triennial
with many international designers including Naoto Fukasawa, Zaha Hadid, Ross
Lovegrove, Marc Newson, Norman Foster and Philippe Starck.
-
In 2013, 3 years after creation of this project, it has been a source of inspiration to ‘No Noise Campaign’ of Selfridges, a chain of high end department stores in UK.
© 2010 / 2011
