Worked in agile sprints for a CMS migration project alongside designers and copywriters to deliver a redesigned E-commerce experience. Established the first in-house usability testing process. Was a key contributor to the production of an 'atomic-designed' design system.
Founded a limited company (Apex UX) upon relocating to the UK to continue UX responsibilities with Danish dental tech company, 3Shape. Collaborated remotely with back-end team to redesign SSO user flow.
On-site consultant for key client, 3Shape, designing an online ROI calculator for prospective customers. Also steered concept design for renowned companies in healthcare and robotics, including a closed social network (Novo Nordisk) and product configurator (Universal Robots).
UX project lead at a marketing and tech agency (formally DigitasLBi) for multinational manufacturing companies. Undertook concept development for urban gardening app (Husqvarna) and digital transformation project (Grundfos).
Conceptualised banking services of the future with a Nordic-wide innovation team, using Lean Startup and Agile methodologies. This was my first experience in building rapid prototypes and conducting guerrilla usability studies with young children.