SXSW 2019

Influence Isn’t Relegated to the 1%

Description:

Empowered by the democratization of information, today’s shoppers have taken control of the conversation about the products they consume. This has led to the rise of micro-influencer marketing, as Brands seek to impact shoppers' decisions through the power of trusted rec­om­men­da­tions and tailored content. This session will explore the market trends, campaign strategies and measurement tactics that brands should use to increase awareness, drive trial and impact sales both online and offline.

Other Resources / Information

http://www.linqia.com/insights/the-cpg-influencer-marketing-playbook/

Takeaways

  1. What strategies and tactics can brands use to most effectively impact each stage of the path to purchase?
  2. What types of influencers are the most effective at driving trial and consideration amongst their audience?
  3. How can brands effectively structure influencer marketing programs to maximize business results?

Speakers

  • Daniel Schotland, Chief Operating Officer, Linqia
  • Spencer Schrage, Global Director, Business Operations & Global Consulting Director, Ogilvy & Mather

Organizer

Michael Butruce, Sales Operations Manager, Linqia

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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