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TIME CHANGES, BUT THERE’S ALWAYS ONE
THAT YOU CAN RELY ON
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Table of Content Connecting Minds, Explore The Possibilities
1-2
CONNEX Timeline
4-5
Silver Lining
8-9
The Original Plan of Jayaboard Design Culture
10 - 11
Mural
12
Jayaboard Mural Competition
13
Photography
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Jayaboard Photography Competition
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Lighting
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Architect
17 - 18
Jayaboard Design Competition
19
ArungRuang
20 - 27
About Jayaboard
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CONNECTING MINDS, EXPLORE THE POSSIBILITIES Design derived from the word diseño which comes from the renaissance era that means drawing, which is a process to realize an idea. Meanwhile, ‘Budaya’ comes from the Sanskrit language buddhayah, which is the plural form of buddhi (mind). It’s interpreted as matters relating to human mind and reason.Another form of the word ‘budaya’ is culture which comes from English language or Latin language ‘cultura’ Based on the information above, it should be understood that designing means more than just designing, and architecture is more than a commodity, more than just a spectacle (what is seen / visualized). Design Culture is a realization of ideas related to ecosystems that shape and are shaped by human minds.
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* Mohammad Nanda Widyarta, Buku Tan Tjiang Ay - Begawan Ciptaning - Omah Library: Interpretasi dari Mohammad Nanda Widyarta
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Jayaboard collaborates with various communities to form an innovative ecosystem to educate the public about trends in the world of architecture, design and architecture photography that are developing in Indonesia nowadays. Especially exploring the opportunity and possibility that exists amid to the ongoing pandemic. Through discussion and presentation of the webinar series that are interesting and fun, it is hoped that Jayaboard Design Culture: Connecting Minds, Explore the Possibilities as a form of this collaboration can be a source of inspiration for the community in exploring the form of space, materials, skills and designs. As well as encouragement in adapting to improve the quality of life for Indonesian society in the midst of the changes that are happening today.
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CONNECTING MINDS, EXPLORE THE POSSIBILITIES
Silver Lining
*Silver Lining: (Idiom) the positive aspects of a difficult situation.
This webinar series of Jayaboard Design Culture: Connecting Minds, Explore the Possibilities is an innovation that came from Jayaboard adaptation process to the ongoing pandemic situation in Indonesia. The theme Connecting Minds, Explore the Possibilities was formed to represent Jayaboard role as a solution provider to challenges or problems faced by the community. All possibilities to improve the quality of people’s lives are manifested in the product - system innovations and also optimum service that Jayaboard has brought to the community. Initially, the Jayaboard Design Culture will be held offline through one of the largest construction exhibitions in Indonesia, Indobuildtech EXPO 2020 on 29 Sept - 4 October 2020. All concepts and preparations that have been prepared to give the best experience for visitors were unfortunately canceled to support the government in carrying out the prevention program of COVID19 transmission which is also in line with Jayaboard’s view of prioritizing public health and safety. After the Large-Scale Social Restrictions program is run by the government, the community is required to limit their activities outside their home. In that situation Jayaboard adapts and
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completes the Jayaboard Design Culture concept which is then brought to the digital platform through the webinar series. It is hoped that with the webinar series Jayaboard can help and encourage people to remain productive and stay connected through inspiring content even though it is physically limited. This booklet will take readers on a journey through space and time with the presentation of content and the collaboration concept which should have been done. Let’s connect our minds and explore the possibilities.
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The original plan of
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MURAL
Ladies on Wall was founded in 2014 as a mural community forum for women who have a hobby or interest in graffiti. This community provides full support for everyone who is shy to show their drawing talent. Every year the number of members who come from various parts of Indonesia always increases. Gradually, the community that has entered the art industry since 2017 has received a lot of support from various organizations, from the Brisbane Street Art Festival by Microgalleries Hong Kong & the Australian Embassy and the Singapore Tourism Board. Murals are starting to become a growing trend in Indonesia. Bunga Fatia (Founder of Ladies on Wall) and Mellisa Jayatri (Architect & Mural Artist) are planned to show their mural work that is poured directly on Jayaboard plasterboard and make the mural gallery as one of the centers of
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attention in the Jayaboard booth. The two of them will also discuss mural trends and how it is developing in Indonesia through the Connecting Minds, Explore the Possibilities program as well as taking a role as panelists in the Jayaboard Mural Competition, which this year carries the theme City Scape.
JAYABOARD MURAL COMPETITION
TOP 5 JMC
As a form of Jayaboard’s support for the mural industry in Indonesia, Jayaboard collaborates with the Ladies on Wall community in holding a mural competition through social media where participants are challenged to create designs with the theme Cityscape. TOP 5 participants will go through the semifinal stage and are again challenged to do their mural work directly on the Jayaboard plasterboard.
@buditriwicaksono
@kadekherii
@mesak_netojo
@barlhusky
@lalamee.el2
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PHOTOGRAPHY
His passion for photography and architecture brought Mario Wibowo, an architecture graduate, into the professional world of architectural photography. Mario, who is a member of the ‘Associate of The Royal Photographic Society’ (ARPS) from England, was also entrusted with being the Brand Ambassador of Leica Indonesia. Founded Mario Wibowo Photography (MWP) in 2012. From behind the lens, Mario helps clients to capture their work and tell their own stories about their projects through different platforms. To date, Mario Page 14
has photographed more than 400 architectural and interior projects, including hotels, resorts, malls, office buildings and restaurants spread across various countries, from Indonesia, Singapore, Thailand, China, the Middle East and Italy. Some of Mario Wibowo’s works are planned to decorate Jayaboard photo gallery as one of the attractions for visitors to the exhibition. Jayaboard and Mario Wibowo also collaborated on a photography competition project entitled “Reflection of The City” where participants were challenged to capture city reflections from a media. The work would be curated by Mario Wibowo and Jayaboard team. Apart from being a panelist, in the Connecting Minds, Explore the Possibilities program, Mario will also provide inspirational seminars about the world of photography.
JAYABOARD PHOTOGRAPHY COMPETITION TOP 5 JPG
Photography and architecture are two interconnected worlds. Architecture has an artistic element in the process of designing a building, where the concept of the building will produce its own aesthetic value in each component of the design. Similar to the world of photography, combining lighting techniques with a physical form has its own artistic value in capturing a moment. Jayaboard provides a platform through an inspirational community for people who love the world of architecture and photography in the Jayaboard Photography Competition, which this year carries the theme Reflection of The City.
@sopyan_prayitno Gemerlap Malam Jakarta
@vinniephotoworks Jembatan Pulau Maju PIK dan Refleksinya
@ppipyo19 Morning Reflection
@samalfon
Surabaya Heritage
@firman_afiat Evening Refelection of Minatomirai
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LIGHTING ЯLUCE /erre lù·ce/ is a professional lighting consultant practice established in Jakarta, Indonesia. Founded by Ryan Salim (design principal) in 2014, completed master degree specialized in lighting design at Istituto Europeo di Design in Milan, achieving another level of seeing the space within the light to ensure the balance between emotion and quality either interior or architecture. ЯLUCE believed that being less is the idea to get more perspective and committed to the idea of collaboration throughout the entirety of the design process. ЯLUCE place the highest possible emphasis upon input from all parties, from client to the architect or interior designer, their work is driven with a strong emphasis on research and analysis. ЯLUCE believe that by understanding the basic concept of the spaces, materials, and objects, ЯLUCE can create lighting solutions that give
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way to new forms of expression and interaction that is the balance between emotion and quality in architecture + interior. ЯLUCE collaborated with Jayaboard in presenting an innovative, attractive and elegant lighting system at the Jayaboard booth. Taking part as a Jayaboard booth lighting consultant, ЯLUCE-directed lighting system will be able to show excellence in every product on display and also gives a special and elegant touch to every corner of Jayaboard booth. Apart from being a lighting consultant for Jayaboard booth, Ryan will also provide inspiring talks for lighting techniques in Connecting Minds, Explore the Possibilities
ARCHITECT
In collaboration with Jayaboard, RAW Architecture presented several project mockups in the Jayaboard booth. In the RAW Architecture - Craftgram exhibition, the process within the design is linked to shaping a culture inside and outside the studio to form a better mind, and what ultimately the realization of a more optimal idea without fears. This exhibition is an introduction to understanding several manuscripts related to design culture in RAW Architecture such as: The Guild, Dancer House, Tectogram, Methodgram, and Craftgram. Due to limited space, matters related to a more detailed discussion can be found in the book.
The exhibition was divided into 3 parts. It was explained that in the first part, the design ecosystem in the RAW Architecture studio developed from simple things called S(w)ar(u)ang, namely independent spaces formed from a limitation due to the climate of practice in Jakarta - Indonesia. The exhibition was divided into 3 parts. It was explained that in the first part, the design ecosystem in the RAW Architecture studio developed from simple things called S(w)ar(u)ang, namely independent spaces formed from a limitation due to the climate of practice in Jakarta - Indonesia. S(w)ar(u)ang is an expression of “if I can’t experiment outside then the experiment is done in the studio”.
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ARCHITECT This can be seen from the formation of experiments in the studio garage and the formation of the Omah Library as a place to study together. This process is a stage that is still learn to practice, learn to express and learn to crawl. In the second half, RAW Architecture begins to conduct fearless S(w)ar(u)ang experiments in physically-built projects. This is done while maintaining the S(w) ar(u)ang experiment which in turn forms a tectogram, namely a tectonic treasury and Methodgram, a vocabulary of design methods. Tectogram and Methodgram are two tools for evaluating the optimization of the S(w) ar(u)ang experiments that are in the project. This is done with good project management, optimization of the budget plan, good delineation and the establishment of continuous design evaluations In the third part, the Tectogram and Methodgram evaluations provide a way to use these two things in a process of performance (the best way to do) an evaluation and interaction process to combine the three basic life of a maker, namely understand, act and draw into a more philosophical dimension of the existence of a culture that surrounds the RAW Architecture studio. Realrich Sjarief (Founder & Principal RAW Architecture) in addition to presenting some of his project mockups, also takes part as a jury for the Jayaboard Design Competition 2020 and curates the Jayaboard booth design and will present the seminar that discusses more deeply about architectural design trends that are developing in Indonesia.
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JAYABOARD DESIGN COMPETITION Starting in 2017, the Jayaboard Design Competition is a platform for design enthusiasts to express their aspirations through design competitions which annually raise inspiring themes and relate to the growing trends in society. Collaborating with various experts from the world of architecture, the judges ensured that the winner of the Jayaboard Design Competition aside from having a beautiful design concept in terms of aesthetics value, but also had the system performance needed to face challenges.
SOHO : Small Office Home Office
17 2017
2018 2019 2020 Page 19
TOP 3 ARUNGRUANG
Melvina Pramadya Secarik Kertas
Theodorus Ananda Orbs of Space
Patrick Padua Arus Waktu
ARUNGRUANG WINNER
The similarity characters of plasterboard and white paper sheets is the basic idea for Jayaboard installation at the Indobuildtech 2020 exhibition. Secarik Kertas is developed from the character of paper material that can be rolled, cut, written, torn and so on. The presence of paper in our lives is as close as the presence of Jayaboard plasterboard in our daily lives that are used on ceilings and light partitions to replace brick walls. Experiences are presented through the story of how Jayaboard has developed in Indonesia since 1994 through the elaboration of exhibition installations like white paper rolls that are ready to be written a new story. The shape transformation begins with a sheet of paper that is rolled up and then loosened like a flexible plasterboard. From this form transformation study, it is planned that visitors will get a variety of spatial experiences such as extrovert space which is intended to attract visitors to come enjoying the crowd and introverted space where visitors can focus on enjoying the exhibition content while remaining in the ambience of space using Jayaboard as the main material. Re-awakening human sensitivity to diverse space experiences is the hope of the Secarik Kertas installation design. Page 21
DESIGNER PROFILE
Melvina Pramadya also known as Poppi is a designer who has an interest in space and its interactions. Melvina started her first career after graduating from the Bachelor of Architecture at Sebelas Maret University, Solo as an Urban Designer at PT. URBANE (20122018), until now working in the same field at PT. AECOM (2018 - present). Her experience in working on regional scale projects in professional practice is balanced by actively participating in competitions such as the Jayaboard Design Competition. In addition to the sensitivity of the human scale that is her concern, Melvina is also a designer who is interested in city development and its role for society. Due to her interest in 2017 she decided to take a short course on Sustainable City and Inclusive City, Twente University, Netherlands. For her, architecture is a science that are larger than just science of designing buildings. Architecture is a design decision that can give people the opportunity to get a decent quality of living space both on an interior scale to a city scale.  
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Jayaboard Booth Final Design After going through various discussions & collaborations, Jayaboard booth that adapted the concept of Secarik Kertas finally showed its final form.
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DESIGN BOOTH
Lighting Consultant by : Page 24
DESIGN BOOTH
Architect Area
Photography Area
Mural Area
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DESIGN BOOTH
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DESIGN BOOTH
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ABOUT JAYABOARD Since 1994, PT Petrojaya Boral Plasterboard, better known as Jayaboard, is a leading manufacturer of drywall and ceiling systems in Indonesia. In addition, Jayaboard also has a range of other high-quality products such as metal frames, compounds, ceiling panels and supporting accessories. In Indonesia, Jayaboard has 2 factories operating in Cilegon and Gresik, 3 showrooms spread across Tangerang, Medan and Surabaya areas. For more than 26 years Jayaboard has been trusted in various prestigious projects such as hotels, apartments, offices, residential and iconic buildings in Indonesia. Jayaboard mission is to provide innovations that can help people to work smarter, more productive and build better. Architects and Contractors needed a safer, faster way to build with a more efficient budget. Developers and building owners need buildings with low maintenance costs. The need for sustainable construction to cope with the changing global environment is growing rapidly. With Jayaboard, you – distributors, developers, architects, contractors, applicators or homeowners – are our goal. Commitment to innovation and focus on customer needs has driven Jayaboard to continue being the solution provider and to create innovative solutions for drywall and ceiling systems. This has also made Jayaboard a market leader in Indonesia which has received many acknowledgements and awards, such as: TOP BRAND Award 2020 – Best Plasterboard Category & TOP BRAND Award 2020 – Best Ceiling Category. Stay productive and connected. For any inquires, contact Technical Hotline 021 - 797 7777 (WA/Phone)
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